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FCB Wins Gold at Cannes Lions 2017

Press Release - Cannes, France, 19 June 2017

CANNES, June 19, 2017 – FCB and its affiliates are off to a strong start at this year’s Cannes Lions International Festival of Creativity. FCB Chicago brought home Gold in the PR category in honor of its top-performing “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, which also earned a Silver in the Promo & Activation category, as well as a Bronze in the Outdoor category. The agency was also awarded a Silver in the Outdoor category for its “…And That’s the Smell of Archer” series for Archer + Wolf, LLC. Area 23 tied FCB Chicago with four Lions, winning Bronze in both the Glass and Outdoor categories for “The Trafficking Exam” initiative for Polaris, a Silver in the Glass category for Cyrcadia Health’s “iTBra – The Wearable That Detects Cancer” and a Bronze in the Outdoor category for “The Speaking Fireworks” campaign for with Military PTSD. 

The list of today’s FCB winners also includes:

  • Silver: “This Girl Can: Phenomenal Women” – FCB Inferno – Sport England – Outdoor: Static Digital Billboards/Posters
  • Bronze: “Go Balls Out” – FCB New Zealand – Testicular Cancer NZ – PR: Co-Creation & User-Generated Content
  • Bronze: “Down Syndrome Answers” – FCB Toronto – Canadian Down Syndrome Society – PR: Innovative Use of Social Media 

These top trophies come on the heels of an epic showing at Saturday’s Pharma and Health & Wellness Awards, where Area 23 was named “Healthcare Agency of the Year.” This annual honor recognizes the “healthcare agency that obtains the most points” in both award wins and shortlist entries across the health categories in Lions Health. The award builds on a strong winning streak for Area 23, which was also honored as “Agency of the Year,” “Most Creative Agency” and “Most Admired Agency” at the 2017 Manny Awards, hosted by Med Ad News. In addition to earning one of the evening’s most prestigious honors, Area 23 also received notable accolades during the Pharma and Health & Wellness Lions award ceremonies. 

In total, the FCB network has secured 21 Lions to date, made up of three Gold, eight Silver and 10 Bronze. Refer to the list below for full information on each win:

Cannes Lions – Health and Wellness

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

 

 

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

Area 23

The Trafficking Exam

Polaris

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

FCB Warsaw

Smart Bell

AXA

Health & Wellness: Insurance

 

 

BRONZE

FCB Inferno

This Girl Can: Phenomenal Women

Sport England

Health & Wellness: Brand led Education & Awareness

 

 

BRONZE

FCB Lisbon

Disclaimer

Beiersdorf Portugal

Health & Wellness: OTC Products/Devices

 

 

 

Cannes Lions – Pharma

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

Area 23

The Trafficking Exam

Polaris

Pharma: HCP Devices & Diagnostics

BRONZE

Area 23

Healed Maps

Miracle Flights

Pharma: Business to Business

 

BRONZE

Area 23

Melanoma Monsters – Alien

Mollie’s Fund

Pharma: Disease Awareness & Education

  

Cannes Lions – Promo & Activation 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Promo & Activation: Guerrilla Marketing & Stunts

 

 

Cannes Lions – Glass 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

Area 23

iTBra – The Wearable That Detects Cancer

Cyrcadia Health

Glass: The Lion for Change

BRONZE

Area 23

The Trafficking Exam

Polaris

Glass: The Lion for Change

 

Cannes Lions – Outdoor 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

…And That’s the Smell of Archer

Archer + Wolf, LLC

Outdoor: Copywriting

SILVER

FCB Inferno

This Girl Can: Phenomenal Women

 

Sport England

Outdoor: Static Digital Billboards/Posters

BRONZE

Area 23

The Speaking Fireworks

Military with PTSD

Outdoor: Ambient Experiential & Immersive Digital

 

BRONZE

Area 23

The Trafficking Exam

Polaris

Outdoor: Use of Ambient Outdoor

BRONZE

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Outdoor: Use of Ambient Outdoor

 

Cannes Lions – PR 

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

PR: Charities & Non-profit

BRONZE

FCB New Zealand

Go Balls Out

Testicular Cancer NZ

PR: Co-Creation & User Generated Content

 

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

PR: Innovative Use of Social Media

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About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).