FCB Wins Gold at Cannes Lions 2017
CANNES, June 19, 2017 – FCB and its affiliates are off to a strong start at this year’s Cannes Lions International Festival of Creativity. FCB Chicago brought home Gold in the PR category in honor of its top-performing “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, which also earned a Silver in the Promo & Activation category, as well as a Bronze in the Outdoor category. The agency was also awarded a Silver in the Outdoor category for its “…And That’s the Smell of Archer” series for Archer + Wolf, LLC. Area 23 tied FCB Chicago with four Lions, winning Bronze in both the Glass and Outdoor categories for “The Trafficking Exam” initiative for Polaris, a Silver in the Glass category for Cyrcadia Health’s “iTBra – The Wearable That Detects Cancer” and a Bronze in the Outdoor category for “The Speaking Fireworks” campaign for with Military PTSD.
The list of today’s FCB winners also includes:
- Silver: “This Girl Can: Phenomenal Women” – FCB Inferno – Sport England – Outdoor: Static Digital Billboards/Posters
- Bronze: “Go Balls Out” – FCB New Zealand – Testicular Cancer NZ – PR: Co-Creation & User-Generated Content
- Bronze: “Down Syndrome Answers” – FCB Toronto – Canadian Down Syndrome Society – PR: Innovative Use of Social Media
These top trophies come on the heels of an epic showing at Saturday’s Pharma and Health & Wellness Awards, where Area 23 was named “Healthcare Agency of the Year.” This annual honor recognizes the “healthcare agency that obtains the most points” in both award wins and shortlist entries across the health categories in Lions Health. The award builds on a strong winning streak for Area 23, which was also honored as “Agency of the Year,” “Most Creative Agency” and “Most Admired Agency” at the 2017 Manny Awards, hosted by Med Ad News. In addition to earning one of the evening’s most prestigious honors, Area 23 also received notable accolades during the Pharma and Health & Wellness Lions award ceremonies.
In total, the FCB network has secured 21 Lions to date, made up of three Gold, eight Silver and 10 Bronze. Refer to the list below for full information on each win:
Cannes Lions – Health and Wellness
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
GOLD |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness |
|
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness
|
|
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness |
|
SILVER |
Area 23 |
The Trafficking Exam |
Polaris |
Health & Wellness: Pro-Bono led Education & Awareness |
|
SILVER |
FCB Warsaw |
Smart Bell |
AXA |
Health & Wellness: Insurance
|
|
BRONZE |
FCB Inferno |
This Girl Can: Phenomenal Women |
Sport England |
Health & Wellness: Brand led Education & Awareness
|
|
BRONZE |
FCB Lisbon |
Disclaimer |
Beiersdorf Portugal |
Health & Wellness: OTC Products/Devices
|
Cannes Lions – Pharma
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
GOLD |
Area 23 |
The Trafficking Exam |
Polaris |
Pharma: HCP Devices & Diagnostics |
|
BRONZE |
Area 23 |
Healed Maps |
Miracle Flights |
Pharma: Business to Business
|
|
BRONZE |
Area 23 |
Melanoma Monsters – Alien |
Mollie’s Fund |
Pharma: Disease Awareness & Education |
Cannes Lions – Promo & Activation
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
SILVER |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Promo & Activation: Guerrilla Marketing & Stunts
|
Cannes Lions – Glass
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
SILVER |
Area 23 |
iTBra – The Wearable That Detects Cancer |
Cyrcadia Health |
Glass: The Lion for Change |
|
BRONZE |
Area 23 |
The Trafficking Exam |
Polaris |
Glass: The Lion for Change |
Cannes Lions – Outdoor
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
SILVER |
FCB Chicago |
…And That’s the Smell of Archer |
Archer + Wolf, LLC |
Outdoor: Copywriting |
|
SILVER |
FCB Inferno |
This Girl Can: Phenomenal Women
|
Sport England |
Outdoor: Static Digital Billboards/Posters |
|
BRONZE |
Area 23 |
The Speaking Fireworks |
Military with PTSD |
Outdoor: Ambient Experiential & Immersive Digital
|
|
BRONZE |
Area 23 |
The Trafficking Exam |
Polaris |
Outdoor: Use of Ambient Outdoor |
|
BRONZE |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Outdoor: Use of Ambient Outdoor |
Cannes Lions – PR
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
GOLD |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
PR: Charities & Non-profit |
|
BRONZE |
FCB New Zealand |
Go Balls Out |
Testicular Cancer NZ |
PR: Co-Creation & User Generated Content
|
|
BRONZE |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
PR: Innovative Use of Social Media |
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About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
