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FCB Wins Global Hero Masterbrand Contract

Press Release - Zürich, 29 July 2015

FCB Zürich has beaten the competition to secure a global contract as the new advertising agency for the Hero Group, a Swiss-based international food company.

The Hero Group operates in over 30 countries and has a mission to delight consumers by conserving the goodness of nature. The main food categories include jams, food and milk for babies and toddlers, and healthy snacks. 

FCB, which will work on all Hero masterbrand categories and products, was selected through an international tender that included top network agencies across Europe. The FCB pitch was led by the Swiss office in Zürich.

“FCB Zürich and the entire FCB network not only convinced us with their strategic vision and creativity regarding the Hero masterbrand, but also with their way of working and collaborating with us,” stated Sandra Echecopar, Marketing Director at Hero Group.

Cornelia Harder, CEO of FCB Zürich, added: “We are very proud and are looking forward to working with, and for, Hero. It’s a real Swiss brand that everyone loves and has a connection to.”

FCB is now working on the first campaigns, which are expected to be launched at the beginning of 2016.


About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).