FCB Wins Four North American Effie Awards
Campaigns from FCB Chicago, FCB Garfinkel and FCB Health all bring home trophies
New York, June 8, 2015 – Winners of the 2015 North American Effie Awards and rankings for the North American Effie Effectiveness Index (Effie Index) were revealed tonight at the 47th annual Effie Awards Gala in New York.
The FDA Center for Tobacco Products’ “The Real Cost: Getting Teens to ReThink What They Know about Cigarettes” campaign, created by FCB Garfinkel, was awarded a Gold in the Disease Awareness and Education: Advocacy category. FCB Health’s “Hey MS, Take This!” campaign for Gilenya won Silver in the Healthcare/Rx – Consumer/DTC category. And in the Internet/telecom category, FCB Chicago’s “The Truck Whisperer” campaign for Fleetmatics won Bronze.
“The Real Cost team at FCB Garfinkel and our FDA clients are completely dedicated to wiping out youth tobacco use,” said FCB Garfinkel’s Jeff Tarakajian, EVP, account services. “With this campaign, we dug deeper to find fresh insights that drive compelling and engaging creative ideas that really resonated with the teens we were trying to reach. While we’re incredibly proud, this Effie win is nothing compared to the satisfaction we feel when our work helps one teen say no to smoking.”
Dana Maiman, president and CEO of FCB Health, said the Gilenya campaign has been seminal in so many ways. “This campaign had a lot of pharma firsts: Facebook, Twitter, 2-way engagement and more. But for us, the most rewarding part has been how the MS community has embraced the campaign. The spirit and attitude is genuinely theirs – which is a huge reason Hey MS! sparked Effie-worthy results. The entire team at Novartis and FCB Health is extraordinarily proud that this groundbreaking campaign was recognized.”
Added Chris Shumaker, chief marketing officer of FCB: “The true measure of our effectiveness is much more than changing attitudes and perceptions, it’s changing behavior, which is why we value the Effie Awards so much. Effie Awards are a testimony of our success in changing behavior to our clients’ benefit.”
Additionally, FCB/RED’s Big Heart Pet Brands campaign for Milk-Bone Brushing Chews was recognized as a Grand Effie Finalist, which features the top-scoring Gold Effie Award winners.
The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie Award competitions.