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FCB Wins Big at the New York Festivals’ Global Awards

Press Release - New York, 21 November 2016

NEW YORK, November 21, 2016 — FCB Health and its affiliates brought home several top honors at the New York Festivals’ Global Awards, including Local Healthcare Agency Network of the Year. In total, FCB Health, Neon and Area 23 brought home seven combined awards and 16 finalist certificates at the annual healthcare & wellness advertising awards show.

Now in its 22nd year, The Global Awards honors excellence in healthcare communications across healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical, healthcare and wellness products and services.

The list of FCB winners includes:

FCB Health:
• Advertising To The Consumer/Patient: Educational Awareness
“Blood Equality” for Gay Men’s Health Crisis: Blood Equality

• Art and Technique: Humor
“COPD Reality Check” for COPD Education and Awareness

• Best Use Of Media: Digital
“Blood Equality” for Gay Men’s Health Crisis: Blood Equality

Area 23:
• Advertising To The Consumer/Patient: Educational Awareness
“The Hero Gene” for Be The Match, The National Bone Marrow Database

• Art and Technique: Computer Generated Graphic
“Melanoma Monsters” for Melanoma Awareness

• Best Use Of Media: Conventions/Events/Congresses
“The Hero Gene” for Be The Match, The National Bone Marrow Database

• Best Use Of Media: Digital
“Cooties Catcher” for Purell Hand Sanitizer

“To be singled out as Agency Network of the Year is a true testament to the great talent we have at our agencies and the clients we serve. We’re honored to have the work we create recognized among such a strong field and look forward to achieving even more in 2017,” said Dana Maiman, president and CEO of the FCB Health Network.

According to Rich Levy, chief creative officer of the FCB Health Network, “We’re excited and humbled to be named this year’s Agency Network of the Year. I am incredibly proud of our teams for continuing to collaborate with our clients to deliver work that matters, pushes boundaries and creates behavior. However, our work is truly never finished, and I can’t wait to see what’s next.”

About the FCB Health Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including AbbVie, Amgen, Boehringer Ingelheim, J&J, Lilly, Novartis and Genentech. It was named “Agency of the Year” by Medical Advertising News in 2006, 2009 and 2015 and by Medical Marketing & Media in 2007, 2010 and 2013. For the past six out of seven years, an FCB Health Company was named Most Creative Agency by Medical Advertising News.

FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon and FCB Cure, as well as units focusing specifically on managed markets and medical education: Mosaic, ProHealth, Hudson Global and Trio. For more information, visit www.fcbhealthcare.com.

About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).