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FCB Wins Big at the 2017 Care Awards

Press Release - New York, 21 November 2017

Global network sweeps show, taking home six out of the nine awards

FCB secured six out of nine total honors at last night’s Care Awards, representing top campaigns from six countries throughout the FCB Network. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work that “[promotes] care for people, resources and the environment.”

The FCB Network dominated this year’s show, showcasing poignant social and environmental campaigns in a variety of categories. FCB campaigns were most-awarded in the Non-Profit Organizations and Non-Governmental Bodies bracket, constituting all four of the honors given in that category, including: “Testimonials” from FCB Cape Town for CANSA, “Believe in Me” from FCB Inferno for Barnardo’s, “Search Racism. Find Truth” from FCB Zürich for Refugees Welcome and “Safety Jingle” from FCB Happiness Brussels for OVK/PEVR (Parents of Road Victims).

The following is a complete list of 2017 FCB winners:

Office

Client/Brand

Title

Category/Media

FCB Brasil

Estadão Newspaper

16%

Corporate Governance

FCB Cape Town

CANSA

Testimonials

Non-Profit Organizations and Non-Governmental Bodies

FCB Inferno

Barnardo’s

Believe in Me

Non-Profit Organizations and Non-Governmental Bodies

FCB New Zealand

New Zealand Fire Service

Made from Remains

Government Bodies and Related Organizations

FCB Zürich

Refugees Welcome

Search Racism. Find Truth.

Non-Profit Organizations and Non-Governmental Bodies

Happiness Brussels, An FCB Alliance

OVK/PEVR (Parents of Road Victims)

Safety Jingle

Non-Profit Organizations and Non-Governmental Bodies

Said FCB Global Chief Creative Officer Susan Credle: “At a time when people are questioning the importance and the impact of advertising, the Care Awards serve as an important reminder that when we as an industry create meaningful work, not only is it embraced, it makes a difference. I’m thrilled to see so many FCB offices creating socially responsible work. This makes me very proud to be in the business of advertising.”

FCB Global Chief Strategy Officer Nigel Jones echoed Credle’s sentiments, commenting: “The Care Awards showcase advertising that makes a positive difference in the world. Advertising that achieves this must create new behaviors. I am proud that, once again, FCB has demonstrated our particular expertise in creating advertising that does just that.”

This year’s Care Awards, which encompassed topics such as public health and safety, human rights and sustainable consumption, saw FCB’s highest representation yet throughout the show’s nine-year run. The Network previously won two awards in both 2014 and 2016, in honor of campaigns that confronted pertinent social issues – including two Grand Prix, for FCB Mayo’s “Searching for Hearts” and FCB Inferno’s “Change Please,” respectively.

 

About FCB Global

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

About the Care Awards

This creative Award aims to recognize excellence in social marketing as part of EACA's overall commitment to promote Corporate Social Responsibility and ACT Responsible’s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. For more information, please visit act-responsible.org/care-awards/

About EACA (European Association of Communications Agencies)

The European Association of Communications Agencies (EACA) is a Brussels-based organization whose mission is to represent full-service commercial communications and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, please go to www.eaca.eu.

About ACT Responsible

The non-profit association ACT Responsible promotes inspires and federates responsible communication on sustainability, equitable development and social responsibility. Through a unique collection, ACT Responsible shows how advertising professionals from all continents can use their core talent – creativity – to play a positive role in addressing today’s crucial world issues. ACT Responsible promotes its mission worldwide, through The Expo, a unique travelling exhibition, conferences, media partnership, and on a unique, free database of advertising campaigns accessible at www.act-responsible.org.