News Navigation

FCB West Welcomes New Group Creative Director and Account Management Talent

Press Release - San Francisco, 13 January 2017

FCB West announced today that it has made three senior creative and account management hires to strengthen the FCB talent roster.

Mike Long joins the agency from Goodby, Silverstein & Partners and previously Droga5 as group creative director. He will report directly to Chief Creative Officer Karin Onsager-Birch, working across FCB West’s robust client roster while mentoring the agency’s young talent.

Long has nearly two decades of agency experience and at Goodby Silverstein & Partners he led the Comcast/XFINITY account as creative director. Prior to his role at Goodby, Long developed and directed award-winning digital content for Airwick, Motorola, Quilted Northern, Diet Coke, Johnsonville and JC Penney’s He also held positions at Saatchi & Saatchi both in London and New York, Publicis and Epoch Films throughout his career.

“Mike is an incredibly exciting talent who has done delightful work I’ve admired in the industry, and a wonderful human being. We’re thrilled to have him join our team and help us to continue to the raise the bar for our clients’ business” said Karin Onsager-Birch, chief creative officer of FCB West. “He holds a top pedigree from Goodby and from having worked with David Droga first at Saatchi in London and then joining him at Droga5, but the fact that he was also a commercial director, working with agencies like BBH in London, makes him an even greater asset.”

Commenting on his new position, Long said, “I’m very excited to be joining FCB West right now. Between the array of solid, innovative companies and teams of vibrant, eager creatives, there’s enormous potential to create some great work.”

Arlene Bae is also joining FCB West as SVP, group management director, and will be the lead across the Levi’s and Ghirardelli accounts, while supporting the agency’s new business efforts.

Rounding out the trio of new hires is Sara Wallace, who is joining as VP, account director, from Leo Burnett in London. Wallace’s focus will be to lead FCB West’s roster of Clorox brands.

Bae has over 20 years of agency experience leading client management for global brands including The North Face, Microsoft, adidas, Google, Netflix, Banana Republic, GM and Unilever. Prior to joining FCB, Arlene spent her account management years at agencies such as R/GA, Blast Radius, Carat, Euro RSCG and Leo Burnett.

Wallace joins FCB from Leo Burnett, where she spent the past seven years working on some of the world’s most well-known brands across P&G and Kellogg’s. Most recently she led the Leo Burnett team in London in her role as global brand account director, working closely with both the key global markets and P&G teams around the world to develop a global creative and communications strategy.

“We are building something special here at FCB West,” said Joe Oh, CEO of FCB West. “Agencies are defined by the talent we have, the work we create and the clients we draw. With the hire of Arlene, Sara and Mike we are adding even more world-class talent to this amazing culture.”

About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).