FCB Ulka wins Creative Agency of the Year at the exchange4media Prime Time Awards
The first edition of the exchange4media Prime Time Awards concluded with FCB Ulka Advertising winning the ‘Creative Agency of the Year’ award. The Prime Time Awards, presented by Zee Enterprises Pvt. Ltd. and powered by Fox International Channels took place on January 28 at the ITC Grand Central in Mumbai and saw a tough fight for the top honours. The award is a premier initiative to recognise and reward the best television advertising work being done by creative advertising and media agencies. It is given for mainstream work that was aired only at “prime time” on television.
FCB Ulka Advertising won 2 Gold, 1 Silver and 1 Bronze. The 2 Gold metals were awarded for its work on Tata Teleservices and MakeMyTrip.com. The Silver was awarded to Tata Teleservices while the Bronze was awarded to Tata Salt.
The Jury consisted of an eminent panel headed by Mr. CVL Srinivas, CEO, GroupM South Asia as the Chairperson, and members included Ajay Kakar, CMO Financial Services - Aditya Birla Group, Devleena Sashital, Head Brand & Marketing, Bombay Dyeing, Harpreet Singh Tibb, Director – Marketing, Kellogg India & South Asia, Kanika Mittal, Head – Brand Marketing & Communications, Reebok India, Lloyd Mathias, Marketing Head – India, Hewlett-Packard, Priya Nair, Executive Director, Home Care, HUL, Ronita Mitra, SVP & Head of Brands & Consumer Insigts, Vodafone India, Sameer Satpathy, Chief Marketing Officer, Marico, Sanjay Tripathy, Senior Executive Vice President, Head Marketing, Product, Digital & E – Commerce, HDFC Life, Siddhartha Mukherjee, Director, Chocolate Category & Media, Mondelez India Foods.
On the Occasion, Haresh Moorjani, Executive Creative Director, FCB Ulka Advertising said, “It was gratifying to win the awards that we received here. Prime Time Awards is a really great institution that the exchange4media has put together and it is refreshingly different from a lot of regular awards that come through. A lot of thought has gone into it, the jury is very different and I think it truly reflects the spirit of today’s communicator, communication and the whole media around us. We are very happy to receive the awards which was a huge effort right from the client to the FCB Ulka team."