FCB Ulka Interactive Wins Creative and Media Duties for Vero Coffee Company Launch
Mumbai, June 2, 2016 – FCB Ulka Interactive, a division of FCB Ulka Group, announced it recently added Vero Coffee Company to its portfolio of clients. The win boosts FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services and others.
Vero Coffee aims to redefine the coffee experience for Indian consumers with innovative concepts that offer a new way to appreciate coffee. It will bring the perfect coffee experience to connoisseurs by focusing on Indian coffee blends, rather than western tastes. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button.
Commenting on the pitch process, Priya Gandhi, vice president at Vero, said, “We selected FCB Ulka to manage Vero after they presented a creative and strategic plan and participated in two rounds of evaluation. The decision was based on their deep understanding of our product, user insights and their proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will be a strategic partner in our journey to redefine the coffee experience in India and build the Vero brand.”
Satish Ramachandran, senior vice president, FCB Ulka Interactive, commented on the win saying, “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank Vero for having expressed their confidence in FCB Ulka Interactive.”
About FCB Ulka:
FCB Ulka Advertising is the flagship agency of the FCB Ulka Group, a top 5 marketing communication company in India with over 120 Indian and Multinational clients and 800 professionals working across six offices in seven cities. Besides three mainline creative agency brands and a media agency brand, the FCB Ulka Group has an array of specialized divisions like Digital, Direct/CRM, Healthcare, Brand consulting, Analytics, Activation, PR, etc. It is a part of FCB Worldwide, an agency network of 140+ years with presence in 100+ countries, 1000+ brands and 8000+ people, owned by the Interpublic Group of Companies (IPG).