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FCB Ulka brings on board Saad Khan as Vice President, Strategic Planning

Press Release - Mumbai, 12 April 2016

Mumbai, April 12, 2016 – FCB Ulka Advertising today announced the appointment of Saad Khan as vice-president, strategic planning. Khan has spent more than 17 years building brands and has worked with some of the biggest advertising houses in India, like Leo Burnett, Lowe Lintas, Dentsu Marcom and Euro RSCG. In 2011, he founded “Marketing Unplugged” along with Suman Srivastava.

Commenting on Khan’s appointment, Suman Srivastava, vice-chairman, strategic planning, FCB Ulka Group, said, “Saad is one of the most creative planners that I have ever worked with. Many creative people have told me that they love working with Saad because he makes their job easy. To me, that is the highest compliment that a planner can get. I have worked with Saad almost continuously for the last 10 years and it is great to have him as part of the strategic planning team at FCB Ulka.”

Khan started his career as a management trainee at Leo Burnett. His passion for brands and finding innovative strategic solutions for clients led to him being given independent charge of Coca-Cola regional and key account businesses. He has a rich cross-category experience, having worked on brands like Coca-Cola, Wills Lifestyle, Honda, Jack Daniel’s, Voltas, Max New York Life, Volvo and Reckitt Benckiser. Khan loves to challenge formulaic marketing. Inspired by the fresh wave of thinking happening in the sphere of behavioral economics and consumer understanding, Khan brings in a larger perspective beyond just advertising. He strongly advocates the philosophy of “helping businesses innovate.”

Speaking on his new role, Khan said, “I’m excited to be back in the business of advertising, after consulting. It is like coming back to my alma mater.  There is a lot of energy and fervor at FCB Ulka which is infectious, and this agency culture, driven by Rohit Ohri and Suman Srivastava, will propel me to do work which is distinctive and brave and will help client businesses stand out and grow."