FCB Ulka Bags the Creative Duties of MiD-DAY Infomedia
Mumbai, May 25, 2016 – FCB Ulka has been appointed the creative agency for MiD-DAY Infomedia Ltd. In addition, the agency has also been awarded the creative duties for Gujarati MiD-DAY and Inquilab.
MiD-DAY Infomedia Ltd. is part of Jagran Prakashan Ltd. (JPL), India’s leading media and communications group. JPL is one of the largest media conglomerates in India, with reach across print, radio, OOH, activations, mobile and online.
Sandeep Khosla, CEO of MiD-DAY Infomedia Ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach enables us to have an extra edge to take our brands to the next level. We look forward to creating effective communication across MiD-DAY, Gujarati MiD-DAY and Inquilab with FCB Ulka on board.”
MiD-DAY offers rich and wholesome content. The paper also has a Sunday edition, which is a fun and leisurely read for the weekend. Gujarati MiD-DAY focuses on Gujarati specific stories and it also captures interesting city, national and global news, making it a huge favorite among the community. Inquilab is India’s number one Urdu newspaper.
Nitin Karkare, CEO of FCB Ulka, added, “I am delighted that MiD-DAY has selected FCB Ulka as their creative partner. MiD-DAY is the soul of Mumbai and I personally have fond memories, having grown up reading the paper. Look forward to working with them to help MiD-DAY reclaim its place in the sun.”
About FCB Ulka:
FCB Ulka Advertising is the flagship agency of the FCB Ulka Group, a top 5 marketing communication company in India with over 120 Indian and Multinational clients and 800 professionals working across six offices in seven cities. Besides three mainline creative agency brands and a media agency brand, the FCB Ulka Group has an array of specialized divisions like Digital, Direct/CRM, Healthcare, Brand consulting, Analytics, Activation, PR, etc. It is a part of FCB Worldwide, an agency network of 140+ years with presence in 100+ countries, 1000+ brands and 8000+ people, owned by the Interpublic Group of Companies (IPG).