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FCB Ulka appoints Debarpita Banerjee as President – North & East

Press Release - Mumbai, 11 May 2016

Mumbai, May 11, 2016 – FCB Ulka continues to strengthen its team with the addition of Debarpita Banerjee as president – North & East. Banerjee will grow and manage FCB Ulka across North and East India. She will also head the soon-to-be-launched branded content division of FCB India.

Banerjee has 19 years of experience in advertising and content marketing. Prior to joining FCB Ulka, she was head of marketing and communications for the portfolio of channels at National Geographic and FOX International India. At National Geographic and FOX, Banerjee led many award-winning integrated marketing initiatives and creative campaigns across the mainline and digital platforms. Before stepping into the business of content and broadcasting, she spent a decade and a half working at JWT, Leo Burnett and R. K. Swamy/BBDO with some of the largest clients in multiple categories. 

Rohit Ohri, group chairman and CEO of FCB Ulka, said, “I am confident that Debbie will bring the dynamic leadership that FCB Ulka’s Delhi operation needs. With her multifaceted experience, Debbie has an extraordinary ability to think ‘integrated,’ which is a key skill for new age leadership in our business. She will also open up markets beyond NCR and in the East, which is an integral part FCB Ulka’s growth strategy.”

Nitin Karkare, CEO of FCB Ulka, said, “I see huge potential in Delhi. Now is a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across many categories and I am delighted to have her driving this market for us.”

Speaking about her new mandate, Debarpita Banerjee said, “I am excited to join the FCB Ulka Group and Rohit’s team. In my opinion, FCB Ulka has always been an organization to create memorable advertising. Whether it was Whirlpool’s Mom or the catchy Doodh Doodh campaign, it’s easy to remember a solid body of work. I am looking forward to growing FCB Ulka’s brand by creating work that makes a difference in the marketplace.”

About FCB Ulka:

FCB Ulka Advertising is the flagship agency of the FCB Ulka Group, a top 5 marketing communication company in India with over 120 Indian and Multinational clients and 800 professionals working across six offices in seven cities. Besides three mainline creative agency brands and a media agency brand, the FCB Ulka Group has an array of specialized divisions like Digital, Direct/CRM, Healthcare, Brand consulting, Analytics, Activation, PR, etc. It is a part of FCB Worldwide, an agency network of 140+ years with presence in 100+ countries, 1000+ brands and 8000+ people, owned by the Interpublic Group of Companies (IPG).