FCB Toronto Wins Five Lions on Day Two of Cannes

Press Release - Cannes, France, 20 June 2017

The FCB Network's cumulative tally rises to 29 trophies at the Festival.

CANNES, June 20, 2017 – The FCB Network has continued its streak of excellence, adding a total of eight Lions to its roster during day two of this year’s Cannes Lions International Festival of Creativity. To date, FCB and its affiliates have been awarded 29 Lions, which consist of three Gold, 11 Silver and 15 Bronze.

FCB Toronto’s “Down Syndrome Answers” initiative, on behalf of the Canadian Down Syndrome Society, was at the forefront of today’s winning campaigns, bringing home five awards in multiple categories. The campaign earned two Silver Lions in the Cyber and Direct categories, a Bronze in the Creative Data category and two additional Bronzes in the Cyber category. Refer to the charts below for full information on each of today’s honors, which also included wins for Area 23, FCB Chicago and FCB New Zealand:

Cannes Lions – Creative Data

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Creative Data: Data- Driven Targeting

Cannes Lions – Cyber

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Native Advertising
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Use of Social Data & Insight
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Social Purpose

Cannes Lions – Mobile

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB New Zealand	Go Balls Out	Testicular Cancer NZ	Mobile: Content for User Engagement

Cannes Lions – Innovation

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	Area 23	iTBra – The Wearable That Detects Cancer	Cyrcadia Health	Innovation: Early Stage Technology

Cannes Lions – Direct

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Chicago	The Biggest Sports Endorsement Deal of All Time	Archer + Wolf, LLC	Direct: Low Budget/High Impact Campaign
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Direct: Data-Driven Targeting

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About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).