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FCB Spain is Crazy About Acnur in First Campaign

Press Release - Madrid, 17 April 2018

After a contest between agencies, last December, the Spanish Committee of UNHCR (the UN Agency for Refugees) assigned its new brand campaign to FCB Spain.

The campaign revolves around the concept "I am crazy about UNHCR," to come to praise the value of the contributions of partners and donors, that without them, it would not be possible to make a positive difference in the lives of millions of people. The idea seeks to thank the partners for their contribution and awaken pride in belonging to UNHCR.

The advertiser's team has been led by Samuel Martín, marketing and fundraising director, and Amaia Celorrio, communication officer of the Spanish Committee of UNHCR.

Amaia Celorrio declares that "we are very excited about the new campaign in which we have worked together with the FCB team. The first tests we have done have been very positive and we believe that this campaign will help us to move many people, to make the work of UNHCR visible, and also to raise funds to improve the lives of many refugees."

Manuel López, Chief Strategy Officer of FCB Spain, believes that "in today's world, which assumes constant humanitarian emergencies as normal, and where indifference grows, we need to recognize the heroism and courage of UNHCR's donors."

The campaign consists of two films for cinema, television and internet in versions of 60", 30", 20 ", 15", 10" and 6", as well as three executions for outdoor and press, display, social networks and merchandising.


Client: Amaia Celorrio and Samuel Martín 

Chief Strategy Officer: Manuel López

Client Services Director: Mayte Flores 

Creatives: Eduardo Tavares, Viton Araujo, Alfredo Negri, Alberto Pelaez

Production Company: La Joya

Producer: Toño Mayor

Director of Photography: Rafa García

Producer: Pedro Alarcon

Post Production: Wework

Music: La Nevera

Voice Over Artist: Sil Gómez



UNHCR, the UN Refugee Agency, is a United Nations programme with the mandate to protect refugees, forcibly displaced communities and stateless people, and assist in their voluntary repatriation, local integration or resettlement to a third country.


FCB Spain is the Madrid and Barcelonaagency of global advertising network FCB. The network dates back to 1873, and now has9,000 employees in 90 countries, with 39 at FCB Spain.

Since 2004, FCB Spain is a national benchmark in the branded content market and transmedia storytellingand founding partner of the BCMA (Branded Content Marketing Association). In addition, FCB Spain CEO Pablo Muñoz is also the Executive Vice Presidentof the aforementioned association.

FCB Spain’s clients sit across industry sectors and currently includeLeroy Merlin, NIVEA, Quirónsalud, Deutsche Bankand Mahou. 

FCB Spain received four Lionsawardsat CannesInternational Festival of Creativity in the last five years; best campaign for Heineken at twitter Awards and most creative brand on Instagram by Facebook Creative Shop in 2015; and one silver for Heineken at The Lovie Award in 2016. 

FCB Spain has been selected top #2 creative agency in branded content by Scopen in 2017.