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FCB Seoul Welcomes Taejay Lee as Executive Creative Director

Press Release - Seoul, 05 July 2016

FCB Seoul announced today that Taejay Lee will join the agency as executive creative director, effective immediately. He will lead the creative department, overseeing all local talent and brands such as Oreo, NIVEA, Eucerin, Bausch & Lomb, Cotton Council International and more.

“Taejay is a proven multitalented and experienced leader with the ability to inspire creative talent,” said FCB Seoul CEO Sam Kim. “During his time in the industry, Taejay has become known for creating and supporting award-winning work around the world as well as having a great track record in new business. We know he can bring tremendous skill and perspective to our clients, and we are very pleased to have him join our team."

Lee has over a decade of creative experience working with brands such as FIFA Online, Nokia, Emirates Airline, Electrolux and Big Cola. Before joining FCB Seoul, Lee was the head of live creativity at Saatchi & Saatchi, where he oversaw the digital, social and content outputs of the agency. He also spent time at shops like Nomads, THEY, FCB Inferno, and BBDO in markets across Europe, the Middle East and Asia. Lee began his career working with Korean game developer Min Communications where he commercialized a 3D MMORPG game globally in 13 countries and was responsible for concept creation and strategy for in-game characters and other important game components.

Commenting on his new position, Lee said, “It is an incredibly exciting time to be joining FCB Seoul. I have always thrived on innovative ideas that create positive change in people’s lives. I look forward to conveying my passion for experience-driven design work and storytelling to inspire the agency’s talent and create meaningful work for our clients.”

Asia Pacific Executive Creative Director, James Mok, stated, “The role of the creative director is constantly evolving to meet the needs of today’s clients. Taejay’s multi-disciplinary background makes him an ideal candidate for the executive creative director position. We are extremely excited to have Taejay on our creative team.”



About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).