FCB's Sweet Movie Trailer-like Spot for Star Wars: The Old Republic
Draftfcb San Francisco went the live-action route to show the immersive nature of the new massive-multiplayer online game Star Wars: The Old Republic. The whole thing looks more like a movie trailer than one for a video game. Groups of people gradually take to the streets, wielding familiar Jedi/Sith weapons, using mind control, and otherwise looking fierce/menacing while drums pound in the background. A voiceover declares, “We are no longer friends, or neighbors: today, we choose a side and join the battle,” as a melee breaks out. Very cool.
"Join the Battle" Star Wars: The Old Republic - Draftfcb San Francisco