FCB/RED Named The #1 Shopper Marketing Agency
Agency honored at the 2015 Hub Top 20 of Shopper Marketing Excellence
Chicago, April 24, 2015 – FCB/RED was ranked the No. 1 shopper marketing agency on the annual Hub Top 20 of Shopper Marketing Excellence. Announced in New York City on April 23 at the Hub Live event, the Hub Top 20 is the annual “report on shopper-marketing best practices for agency, brand marketer and retailer performance.”
Agencies were judged and ranked based on 13 performance criteria, with three important areas identified as top priority: digital performance and strength, strong insights, and key-account knowledge and understanding. Other criteria include global capabilities and innovation.
As expressed by one client reported in the survey, “FCB understands our consumers and their approach to tackling challenges is not limited to addressing their ‘swim lane.’ They understand the overall consumer journey and work across our partners to help bring this journey to life to understand how our consumers are touching our products throughout their journey. Having the wider-view of the landscape and taking this approach ensures we have a comprehensive approach to connecting with our consumers throughout their journey and helps us understand how to change our communication throughout. They have seasoned people who understand our company and objectives. They are fully engaged and understand our customer and work diligently to provide comprehensive, well thought out ideas and solutions.”
The Hub Top 20 is an industry-wide survey that is conducted by the Hub Magazine and the University of Tennessee, and is based on both quantitative and qualitative ratings and input from clients, as well as the results of creative awards in brand experience. FCB/RED was named the No. 5 shopper marketing agency at the 2014 Hub Top 20.
Tina Manikas, president of FCB/RED, said, “We value this ranking because it is based on client input and reflects their confidence and satisfaction in our insights, campaigns, creativity and service. We are thrilled to be recognized as the best of the best in shopper marketing.”
Teddy Brown, EVP and creative leader of FCB/RED, said, "It is an honor to know that our ability to change shopper behaviors through innovative campaigns and great partnerships is recognized by both our clients and industry. We thank our clients.”
FCB/RED is the global, shopper-first brand agency of FCB. “RED” stands for our core expertise in Retail, Engagement and Digital. Top-ranked, approaching 40 years of award-winning shopper marketing, branded experience, digital, activation and relationship-marketing success, we operate globally with specialists and integrated communications experts in 80+ markets, across all channels. Learn more at www.FCBRED.com and follow us on social media (Twitter/Instagram: @FCB_RED).