FCB/RED Execs to Appear at Sweet & Snacks Expo
Tina Manikas, in a Keynote Panel, to Present Insights on Millennial Shoppers
Curt Munk to Present “The New Laws on Attracting Consumers”
Chicago, May 20, 2015 – FCB/RED President Tina Manikas and Senior Vice President Curt Munk will be featured presenters at the 2015 Sweet & Snacks Expo to be held on May19-21 at Chicago’s McCormick Place.
Manikas, a leading expert and innovator in shopper marketing, will appear at 8:15-10:00 a.m. in a keynote session on Wednesday, May 20. Forecasting that by the year 2020 the split between millennials and boomers in the country will be equal, she will help retailers and manufacturers understand how they can (and must) adjust to this shift. She’ll pinpoint five ways millennials are shaping the future — including their huge numbers, desire for more than money, lack of trust, entrepreneurial character and new definition of success — and what these mean in terms of new opportunities. “You’re going to want to get to know these millennials in a big way,” she says. “And with only five years to go, now is the time to start getting acquainted.”
Munk, head of strategic planning for FCB/RED, will be speaking at 2:00 p.m. on Wednesday, May 20, in a program sector called Sweet Insights Theater. He’ll make a provocative presentation titled “The New Laws on Attracting Consumers,” designed for those interested in learning the fundamentals of what makes a product stand out and attract shoppers’ attention. According to Munk, “There are seven fundamental new laws surrounding the art of attracting consumers. Each law,” he explains, “can be linked to a creative approach destined to appeal to and affect consumer behavior. It’s not easy,” he says, “but it’s imperative in today’s competitive marketing environment.”
Sponsored by the National Confectioners Association, the Sweets & Snacks Expo is a leading global industry marketplace drawing confectionary and snack buyers from around the world representing an estimated $150 billion in buying power. Attendees include buyers and merchandisers representing supermarkets, drugstores, vending operations, theaters and others, including store owners, importers and exporters.