FCB Recognized in Cannes Innovation Award Shortlist
Campaigns from FCB Mayo and FCB Brazil are strong contender
The Cannes Lions International Festival of Creativity, the world's leading celebration of creativity in communications, recognized FCB Brazil for its Nivea child protection ad and FCB Mayo Peru for its UTEC air purifying billboard on its Innovation category shortlist.
According to the Cannes Lions, the innovation category was “created to honor pioneering forms of technology that have made ideas possible.” Unlike the other Cannes Lions categories, the innovation category requires shortlisted entrants to present their case study to the innovation jury and a live audience on site.
“It’s an honor to be a part of this list and have our work recognized for pushing the limits of traditional advertising and harnessing technological advancements for the greater good,” said FCB Global Chief Creative Officer Jonathan Harries. “Both efforts have garnered tons of press and consumer attention and we are thrilled the Cannes judges are taking notice. Stay tuned.”
The Nivea effort, led by executive creative directors Joanna Monteiro and Max Geraldo, developed a way to protect more than kids’ skin on the beach. A Nivea print ad featured in one of Brazil’s most popular magazines came complete with a tear-out bracelet that when linked to the client’s “Sun Kids” app, allows parents to keep track of their kids on the beach. Parents could set a limit on how far their children could stray and if they went outside the boundary, the app would sound an alarm.
For Universidad de Ingeniería y Tecnología (UTEC), one of the premiere engineering universities in Peru, Chief Creative Officer Humberto Polar and his team at FCB Mayo created a one-of-a-kind air-purifying billboard capable of purifying 100,000 m3 of urban air per day in the middle of the new campus construction site. The billboard, which is effective in removing dust, metal and stone particles from the campus construction, is UTEC’s answer to the problem of the construction boom in Peru.
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).