FCB Promotes Three to Lead FCB/SIX Canada
Proven Team Has Helped Fuel Meteoric Growth of the Creative Data Group
Toronto, July 8, 2021 – To continue the development in FCB’s ongoing investment in data- and tech-fueled creativity, the Network has announced today that Priyanka Goswami, Grace McCann and Rob Sturch are being promoted to lead FCB/SIX Canada. Long-standing leaders of the FCB/SIX Canada management team, this proven trio has helped fuel much of the creative data network’s success, including Data Agency of the Year wins and top award-winning work like Black & Abroad’s “Go Back to Africa” and PFLAG Canada’s “Destination Pride.” The newly named leaders will report to FCB Canada President Bryan Kane and work closely with Tina Allan, FCB’s recently appointed Global Head of Data Science & Connections.
“This is a pivotal time in the modern data landscape where our clients are accelerating their focus on their first party data strategy to drive business value. This team will continue to innovate, accelerate and drive performance and growth for our clients’ businesses. They are true leaders, partners, specialists and connectors,” said Kane.
All three leaders will now serve on the management teams of both FCB/SIX and FCB Canada:
Priyanka Goswami, SVP, General Manager, 1:1 Practice Lead (4 years at FCB/SIX), who brings FCB/SIX Canada 17+ years of experience focusing on digital and CRM to drive digital transformation and delivering tangible value for clients across various categories.
Rob Sturch, Executive Creative Director (4 years at FCB/SIX), who has been a multifaceted creative leader in his 15 years within the industry, leading award-winning campaigns for clients like Volkswagen, Stella Artois and Cheerios, and who now employs creativity, data and technology to drive meaningful connections.
Grace McCann, SVP Operations & Agency Development (5 years at FCB/SIX), who has over 20 years of experience in operations and project management and has led FCB/SIX operations in Canada, connecting the functions of project management, resourcing and finance.
“Our team is excited about the next chapter of FCB/SIX. We’ve cracked a unique formula that delivers highly repeatable packages of excellence to our clients. It is our culture, our people, our sense of collaboration and specialism, our tools all wrapped together that enables us to create connected 1:1 experiences and platforms that are more adaptive to the market (global pandemics included). This magic formula has and will position FCB/SIX as a driver of business value and growth,” said Goswami.
With FCB/SIX’s rapid expansion, it now has teams in New York, London, Toronto, Montreal and San Francisco and – with increased client demand for CRM, data, technology and personalization – is continuing to expand globally as a key part of FCB’s worldwide network of offices. Last month, it was announced that Allan had hired Juliana Vilhena Nascimento as Managing Director to head FCB/SIX’s newest operation in Brazil.
“This trio of Pri, Grace and Rob, makes the work and each other better at FCB/SIX. The art and the science. Using the true power of data, technology, and creativity to unlock a brand’s potential to connect with consumers 1:1 at scale on both functional and emotional levels, they will lead the team at FCB/SIX. They bring the magic to the math of driving our client’s business forward. I couldn’t be prouder of this team and I’m so excited for what’s next,” said Allan.
Named Ad Age’s 2019 Data & Analytics Agency of the Year, FCB/SIX has continued earning top industry recognition, with 17 D&AD Pencils in 2020 and 17 Cannes Lions since 2016, as well as earning top honors at The One Show, Goodvertising Awards and Cresta Awards in 2021. The creative data capability is an integral part of FCB’s global growth strategy, which continues to deliver big success, including the Network being named Global Agency of the Year by Adweek and Network of the Year at Cannes Lions 2020/2021.
FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2020/2021 Network of the Year, Adweek 2020 Global Agency of the Year, 2020 Ad Age A-List Agency Standout and the #1 Global Network on The Good Report 2020, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.
FCB/SIX is the creative data & technology engine within the FCB network. As a creative leader in the IPG group of companies, FCB/SIX is dedicated to helping marketers engineer individualized brand experiences; scaling strategies, processes, data, technology and creative product to grow brands through consumer unification and connectivity. Since its inception in 2016, FCB/SIX has won 17 Cannes Lions, including both Gold and Grand Prix awards in the Creative Use of Data category, 17 D&AD Pencils including a Black Pencil in 2020, and in 2019 won Ad Age’s inaugural Data & Analytics Agency of the Year award.