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FCB Presents “The Art of (Brand) Seduction” at Cannes Lions Festival of Creativity

Press Release - New York, 20 June 2016

New York, June 20, 2016 — On Tuesday, June 21, FCB Global Chief Creative Officer Susan Credle and internationally renowned neuroscientist, biological anthropologist and chief scientific advisor for Match.com, Helen Fisher, PhD, will take the stage at the annual Cannes Lions International Festival of Creativity to explore what the world of neuroscience can teach us about how we build and maintain long-term relationships – both with people and with brands.

“Many people are questioning whether ‘Brand Love’ is something that’s still possible. I often hear people saying that it’s really about transactional relationships – being at the right place, at the right time, with the right person,” said Credle. “When I heard Dr. Fisher talk about ‘slow love’ and how we’re wired to want relationships with people, I thought maybe that same neuroscience could apply to brands.”

Fisher, a leading expert on the biology of love and attraction, has written six books on the evolution and future of human sex, love, marriage, gender differences in the brain, and how your personality style shapes who you are and who you love. Fisher is the most referenced scholar in the love research community and an expert on the neuroscience behind business leadership and brand innovation.

The event will take place on Tuesday, June 21, at 5:00 p.m. in the Debussy Theater at the Palais des Festivals in Cannes.

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).