FCB NEUWIEN and durchblicker.at launch new creative solution
A multimedia campaign under the banner of “self-empowerment” will kick off this fall.
Austrian comparison portal durchblicker.at has decided to retain the creative services of FCB NEUWIEN advertising agency. The cooperation is the result of an in-depth internal strategy review over the past five months. A comprehensive market research and client analysis provided the basis for a re-sharpened profile of durchblicker.at. In the subsequent and intensive search for a competent partner, FCB NEUWIEN persuaded the successful Internet start-up with strategic insights and creative concepts.
A first impression of this coproduction will be a massive multimedia campaign on the theme of “self-empowerment” this fall. The campaign will be delivered through TV and online channels and emphasizes a finely tuned mix of videos as well as display and performance-marketing.
Reinhold Baudisch, founder and CEO of durchblicker.at: “It’s our vision at durchblicker.at to have everybody compare and transact online, with ease and independence. Intelligent online-tools bring clear advantages for consumers, particularly so with regards to insurance, utilities, finance solutions and telecommunications. This breathes some fresh air into dusty markets and leads to better offers. FCB NEUWIEN understands this and delivered a thoughtful and creative solution for our strategic concept. Therefore, we are looking forward to a successful cooperation.”
According to the team from FCB NEUWIEN, “The success of durchblicker.at proves that, in this day and age, you don’t have to be content with what is pushed from various sides. Our approach is to put an even bigger emphasis on Austrians being able to find exactly what they need, for the best price. We are very pleased to have convinced durchblicker.at with our creative solution, as it is one of the most interesting start-ups on the horizon in Austria.”
durchblicker.at is the largest independent online comparison portal in Austria. Currently, it offers 22 rate comparisons for telecommunications, insurance and utilities as well as traditional financial services such as home loan and savings contracts. Private households can expect to save up to 1.500 euros per year by switching providers. Durchblicker.at partners with the Chamber of Labor of Upper Austria, ARBÖ and Global 2000.
User-friendly comparison calculators enable consumers to thin out the price jungle, anonymously and free of charge, and simply pick the offer with the best price-performance ratio. If needed, durchblicker.at also offers free counseling and assists with switching to a more suited provider. Currently, the start-up counts 30 employees and is headquartered in Vienna.