FCB Network Achieves Historic Moment with Two More Grand Prix at Cannes Lions 2019
FCB’s tally to date is a monumental four Grand Prix at the Festival,
adding to its record-breaking 48 wins
Cannes, June 20, 2019 — On the fourth day of the festival, the winning streak continues for FCB as it makes history with two more Grand Prix Lions, one of the most prestigious awards in advertising. These awards are considered some of the highest recognition of creative excellence given out by Cannes Lions. Adding two Grand Prix, five Gold, five Silver and five Bronze to its collection, FCB currently has 48 total Lions, setting a record for the most Lions the network has achieved in the last several years.
Area 23, an FCB Health Network Company, continued its impressive showing at Cannes, garnering the Grand Prix in Innovation — Early Stage Technology for “See Sound.” On behalf of Wavio, “See Sound” is a revolutionary home device powered by an AI-learning model that can listen for a variety of household sounds and distinguish between them with an industry-leading accuracy level. This is possible because it was trained from the sound data of more than 2 million YouTube clips. The Grand Prix adds to the campaign’s one Gold, one Silver and one Bronze Lion to date.
FCB New York is celebrating big at the Palais for a second night in a row for the epic “Whopper Detour” campaign, on behalf of Burger King, which took home its second Grand Prix of the Festival in Mobile — Activation by Location. The campaign has received an extraordinary 11 Lions to date.
FCB Inferno had an unforgettable evening, taking home three Lions for “StorySign,” on behalf of Huawei, including two Gold trophies, and three Lions for “Pay It Forward,” on behalf of The Big Issue, which included one Gold Lion in Mobile — Social Purpose. The launch of the “Pay It Forward” campaign celebrated the world’s first resellable magazine that came with its own scannable QR code, allowing readers to pass the magazine on to a friend, who can scan the code to pay for it again. The mission was to help vulnerable magazine sellers earn more and counter the issues the homeless are facing in an increasingly cashless society.
Please refer to the charts below for full information on today’s accolades, including wins from FCB Chicago, FCB Ulka and FCB/SIX.
Cannes Lions — Brand Experience & Activation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Brand Experience & Activation — Use of Mobile |
Silver Lion
|
FCB CHICAGO
|
THE GUN VIOLENCE HISTORY BOOK
|
ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE |
Brand Experience & Activation — Not-for-profit / Charity / Government |
Silver Lion
|
FCB NEW YORK
|
THE WHOPPER DETOUR
|
BURGER KING
|
Brand Experience & Activation —Retail Promotions & Competitions |
Bronze Lion
|
FCB NEW YORK
|
THE WHOPPER DETOUR
|
BURGER KING
|
Brand Experience & Activation — Use of Mobile |
Bronze Lion |
FCB ULKA |
THE OPEN DOOR PROJECT
|
THE MILLENNIUM SCHOOL |
Brand Experience & Activation —Local Brand |
Cannes Lions — Creative eCommerce
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Silver Lion
|
FCB NEW YORK
|
THE WHOPPER DETOUR
|
BURGER KING
|
Creative eCommerce — Retail Promotions & In-store Integration |
Bronze Lion |
FCB INFERNO |
PAY IT FORWARD |
THE BIG ISSUE
|
Creative eCommerce —Not-for-profit / Charity / Government |
Cannes Lions — Innovation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
AREA 23, AN FCB HEALTH NETWORK COMPANY |
SEE SOUND
|
WAVIO
|
Innovation — Early Stage Technology |
Cannes Lions — Mobile
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
FCB NEW YORK
|
THE WHOPPER DETOUR
|
BURGER KING
|
Mobile — Activation by Location |
Gold Lion |
FCB NEW YORK |
THE WHOPPER DETOUR
|
BURGER KING
|
Mobile — Excellence in Mobile Campaign & Messaging |
Gold Lion
|
AREA 23, AN FCB HEALTH NETWORK COMPANY
|
SEE SOUND
|
WAVIO
|
Mobile — Networked / Connected Devices / Wearable Technology |
Gold Lion |
FCB INFERNO
|
PAY IT FORWARD |
THE BIG ISSUE
|
Mobile — Social Purpose |
Gold Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Mobile — Social Purpose |
Silver Lion
|
AREA 23, AN FCB HEALTH NETWORK COMPANY |
SEE SOUND
|
WAVIO
|
Mobile — Innovative Use of Technology
|
Silver Lion
|
FCB INFERNO
|
PAY IT FORWARD
|
THE BIG ISSUE
|
Mobile — Mobile Payment Solutions |
Bronze Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Mobile — Utility Apps |
Bronze Lion
|
FCB/SIX |
GO BACK TO AFRICA |
BLACK & ABROAD
|
Mobile — Targeted Communication |
##ENDS##
About FCB Global
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).