FCB Network Achieves Historic Moment with Two More Grand Prix at Cannes Lions 2019

FCB’s tally to date is a monumental four Grand Prix at the Festival, 

adding to its record-breaking 48 wins

Cannes, June 20, 2019 — On the fourth day of the festival, the winning streak continues for FCB as it makes history with two more Grand Prix Lions, one of the most prestigious awards in advertising. These awards are considered some of the highest recognition of creative excellence given out by Cannes Lions. Adding two Grand Prix, five Gold, five Silver and five Bronze to its collection, FCB currently has 48 total Lions, setting a record for the most Lions the network has achieved in the last several years.

Area 23, an FCB Health Network Company, continued its impressive showing at Cannes, garnering the Grand Prix in Innovation — Early Stage Technology for “See Sound.” On behalf of Wavio, “See Sound” is a revolutionary home device powered by an AI-learning model that can listen for a variety of household sounds and distinguish between them with an industry-leading accuracy level. This is possible because it was trained from the sound data of more than 2 million YouTube clips. The Grand Prix adds to the campaign’s one Gold, one Silver and one Bronze Lion to date.  

FCB New York is celebrating big at the Palais for a second night in a row for the epic “Whopper Detour” campaign, on behalf of Burger King, which took home its second Grand Prix of the Festival in Mobile — Activation by Location. The campaign has received an extraordinary 11 Lions to date.

FCB Inferno had an unforgettable evening, taking home three Lions for “StorySign,” on behalf of Huawei, including two Gold trophies, and three Lions for “Pay It Forward,” on behalf of The Big Issue, which included one Gold Lion in Mobile — Social Purpose. The launch of the “Pay It Forward” campaign celebrated the world’s first resellable magazine that came with its own scannable QR code, allowing readers to pass the magazine on to a friend, who can scan the code to pay for it again. The mission was to help vulnerable magazine sellers earn more and counter the issues the homeless are facing in an increasingly cashless society.

Please refer to the charts below for full information on today’s accolades, including wins from FCB Chicago, FCB Ulka and FCB/SIX.

Cannes Lions — Brand Experience & Activation

 

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB INFERNO	STORYSIGN	HUAWEI	Brand Experience & Activation — Use of Mobile
Silver Lion	FCB CHICAGO	THE GUN VIOLENCE HISTORY BOOK	ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE	Brand Experience & Activation — Not-for-profit / Charity / Government
Silver Lion	FCB NEW YORK	THE WHOPPER DETOUR	BURGER KING	Brand Experience & Activation —Retail Promotions & Competitions
Bronze Lion	FCB NEW YORK	THE WHOPPER DETOUR	BURGER KING	Brand Experience & Activation — Use of Mobile
Bronze Lion	FCB ULKA	THE OPEN DOOR PROJECT	THE MILLENNIUM SCHOOL	Brand Experience & Activation —Local Brand

 

Cannes Lions — Creative eCommerce

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB NEW YORK	THE WHOPPER DETOUR	BURGER KING	Creative eCommerce — Retail Promotions & In-store Integration
Bronze Lion	FCB INFERNO	PAY IT FORWARD	THE BIG ISSUE	Creative eCommerce —Not-for-profit / Charity / Government

 

Cannes Lions — Innovation

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	AREA 23, AN FCB HEALTH NETWORK COMPANY	SEE SOUND	WAVIO	Innovation — Early Stage Technology

 

Cannes Lions — Mobile

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB NEW YORK	THE WHOPPER DETOUR	BURGER KING	Mobile — Activation by Location
Gold Lion	FCB NEW YORK	THE WHOPPER DETOUR	BURGER KING	Mobile — Excellence in Mobile Campaign & Messaging
Gold Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SEE SOUND	WAVIO	Mobile — Networked / Connected Devices / Wearable Technology
Gold Lion	FCB INFERNO	PAY IT FORWARD	THE BIG ISSUE	Mobile — Social Purpose
Gold Lion	FCB INFERNO	STORYSIGN	HUAWEI	Mobile — Social Purpose
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SEE SOUND	WAVIO	Mobile — Innovative Use of Technology
Silver Lion	FCB INFERNO	PAY IT FORWARD	THE BIG ISSUE	Mobile — Mobile Payment Solutions
Bronze Lion	FCB INFERNO	STORYSIGN	HUAWEI	Mobile — Utility Apps
Bronze Lion	FCB/SIX	GO BACK TO AFRICA	BLACK & ABROAD	Mobile — Targeted Communication

 

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About FCB Global

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).