FCB Named to Advertising Age’s “2018 Agencies to Watch”
Agency earns honor for its creative and business momentum
Advertising Age released the results of its annual A-List earlier this week, and FCB was recognized as one of the publication’s 10 “Agencies to Watch” for 2018. Each year, the coveted A-List honors the top, forward-thinking agencies and creative innovators in the advertising industry. In the award profile, Ad Age particularly cited FCB’s creative momentum and big, brand-building ideas seen across the network this year.
“This honor is a testament to the hard work, passion and diligence of our incredibly talented network of employees. Most significantly, it is a reminder of the importance of talent in our industry. This is just the beginning of what’s to come,” said FCB Worldwide CEO Carter Murray.
As part of its write-up, Ad Age referenced FCB’s strong performance over the past year on the new business, acquisition, talent and creative fronts. In 2017, the agency brought in a plethora of new accounts, including Bud Light, BMW, Air Canada, GSK’s Horlicks, LG and Clorox’s Renew Life. It also expanded its breadth of offerings to clients through the acquisition of retail design and experience firm Chute Gerdeman and the creation of a specialized AI unit at FCB Chicago.
FCB also made several key senior hires across agency disciplines, including Brandon Cooke (Global Chief Communications Officer), Jennifer Hohman (Global Chief Marketing Officer) and Madhu Malhan (Global Director of Creative Resources).
On the creative front, in 2017, FCB took home 45 Cannes Lions, and its network of agencies created several notable campaigns, including Levi’s “Circles” (which was ranked on YouTube’s Top 10 Most Watched Ads of 2017) and Clorox’s “Clean Matters” from FCB West, Illinois Council Against Handgun Violence’s “Teddy Gun” from FCB Chicago and FDA’s “Straw City” from FCB New York. Additionally, this year’s Super Bowl marked the first time FCB Chicago secured three ads in the game, including two spots for Michelob ULTRA featuring Chris Pratt starring in his first-ever TV commercial (which ranked on Forbes’ “5 Best Music-Driven Super Bowl Commercials of 2018”).
All Ad Age honorees will be celebrated at a gala held in New York in spring 2018.
About FCB Global
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).