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FCB Montreal Adds New Head of Creative

Press Release - Montreal, 23 October 2018

Sylvain Dufresne Continues Canadian Agency’s Upward Momentum


Montreal, October 23, 2018 — FCB Montreal today announced that Sylvain Dufresne has joined the agency, where he will oversee the creative department, as Vice President and Head of Creative, effective immediately.  

After holding similar roles at Publicis and Lg2, Dufresne joins the FCB team a year into President Samia Chebeir’s transformation of the Montreal office. His expertise and vision will play an integral role in furthering the office’s development, strengthening its presence within the Quebec and Canadian markets. In this role, Dufresne will lead creative for Quebec and/or Canada on Air Canada, BMO, Belairdirect, BMW and the recently awarded Home Depot.

“I am thrilled to have Sylvain joining us and am looking forward to continuing our efforts to produce impactful, standout work that creates magic and generates meaningful results for our partners. Sylvain will be a major asset in the office’s transformation, as we definitely share a common vision of how we plan to make FCB a key player in the industry,” notes Chebeir.

Dufresne brings more than 15 years of industry experience to the team, having worked on the launches and rebranding of diverse brands, such as La Crème, La Cage, and Le Parc Olympique (Olympic Park.) He’s led award-winning campaigns for the Lifesaving Society and relaunched Maxi’s with Martin Matte. Dufresne’s talents have contributed to six new business pitches for Publicis Montreal in the past 12 months. 

“With the incredible, award-winning year the FCB Canada network has had, I couldn’t be more excited to join this family, and will utilize my experience to help contribute to the growing success that sets this network apart. I also have the pleasure of joining a partner I have worked with for many years and with whom I have developed both a great chemistry and complicity,” adds Dufresne. 


About FCB and FCB Canada

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). With operations in Toronto and Montreal that include FCB Health (healthcare marketing), FuelContent (content creation), FCB/SIX (CRM) and Segal (licensing), FCB Canada was named Digital Agency of the Year by Strategyin November (for the second consecutive year) and was the most awarded Canadian creative agency at the 2017 Cannes Lions Festival of Creativity and the Clio Awards. FCB Canada is proud to serve some of the world’s most admired brands, including Air Canada, BMO, Beiersdorf, Clorox, Mondelez International, Ontario Tourism Marketing Partnership Corporation and Ontario Lottery and Gaming Corporation. To learn more about FCB Canada, visit or