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FCB Milan Wins Pitch for Crédit Agricole Campaign

Press Release - Milan, 12 April 2018

FCB Milan, the agency headed by Fabio Bianchi and Francesco Bozza, Managing Partner and Chief Creative Officer, respectively, has been chosen by Crédit Agricole for their new mortgages campaign.

The new communications work in continuity with the strategic and creative plan of the institutional campaign. The objective is to present the new mortgage as designed to satisfy the growing needs of customers in terms of convenience and flexibility. 

“It is a great pleasure to be able to give our creative contribution to Crédit Agricole, a brand that is becoming more and more established in the Italian banking scene for solidity, reliability and transparency," comments Fabio Bianchi. "We have found a shared vision for a communication which is able to make the most of every single point of contact with customers for a particularly effective strategy." 


Agency: FCB Milan

Francesco Bozza: Chief Creative Officer

Fabio Teodori: Group Creative Director

Marco Vercelli: Senior Art Director

Massimiliano Sala: Senior Copywriter

Carlotta Piccaluga: Client Service Director

Paolo Costella: Strategic Planner

Production Company Think | Cattleya

Rodrigo Saavedra: Director

Javier Julia: DOP

Danielle Joujou: Executive producer

Arianna Messina: Producer

Massimo Magnetti: Editing

Post Production Video: Edi

Post Production Audio: 23HB/Disc to Disc

Music: "Heap Big Chief" of Muzzy Marcellino



FCB is an integrated international marketing and communication agency, part of the Interpublic Group of Companies (NYSE: IPG). Founded in 1873, our network has more than 8.000 people in 120 offices in 90 countries. 

At FCB, we believe that the best part of a brand’s story is “Never Finished” and that drives our campaigns in FCB Milan for clients including Nivea, Oreo and easyJet.

FCB Milan operates as a strategic & creative “hub” powered by partners specialized by discipline to offer multimedia communication deployment across the customer journey and the relevant touchpoints.

Learn more at

FCB è un’agenzia internazionale integrata di marketing e comunicazione, parte di Interpublic Group of Companies (NYSE: IPG). Fondata nel 1873, il network ha più di 8.000 persone in 120 uffici distribuiti in 90 paesi.  In FCB, crediamo che la parte migliore della storia di una marca sia “Never Finished”, una storia di marca il cui prossimo capitolo è ancora da scrivere e vorremmo essere noi a farlo.

È questa la filosofia che ha guidato le campagne sviluppate da FCB Milan per i suoi clienti tra i quali Nivea, Oreo ed easyJet.

FCB Milan opera come strategic & creative “hub”, supportato da partner profondamente specializzati nelle diverse discipline per offrire piattaforme di comunicazione integrate, sviluppate attraverso il customer journey e i rilevanti touchpoint. Scoprite di più su