FCB Milan wins Jacuzzi Europe’s pitch
FCB Milan won the pitch to become the new agency for Jacuzzi, a global player in whirlpools and spas.
The agency, selected after a pitch, will work on all Jacuzzi product lines across Europe, the Middle East and Africa.
"Everyone has a dream. The history of Jacuzzi was born out of this.
The creativity, the energy, the ability to anticipate what will be people's dreams, and, finally, realize them, is the philosophy of Jacuzzi, which we are fully married to,” said Giorgia Francescato, EVP, client service director, FCB Milan. ”To support the revitalization of the brand, we have worked to redefine the brand positioning and communication strategy using FCB’s methodology of behavior change. This method will influence the target to choose Jacuzzi on the basis of behavior consumption and no longer tie Jacuzzi to ‘indulgence,’ but rather a time for holistic wellness, making it become a daily routine of well-being," said Francescato.
The first campaign will be released in mid-November.