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FCB Kuala Lumpur Launches One-Stop Beauty Content Hub for Sasa Malaysia

Press Release - Malaysia, 14 May 2018

Created by FCB Kuala Lumpur, Seri Bersama Sasa is the Sasa brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips to make-up tutorials and product demonstrations developed in collaboration with beauty influencers Elcah Hasha, Nisha Ezzati and Adlina Suhaimi. 

With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers’ own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks, co-created by the influencers, that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores. In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Looks shared by the influencers via the campaign hashtag #SeriBersamaSasa, for a chance to win branded make-up sets and Sasa cash vouchers.

Commenting on the campaign, FCB Kuala Lumpur’s Head of Digital, LiLian Hor, said, “The campaign was designed based on our insights on how Malay women’s beauty regimes change throughout the Ramadan period and therefore we tailored our content to meet to their changing needs. It’s been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women.”

Visit the site here.


Project Name: Seri Bersama Sasa

Creative Agency: FCB Kuala Lumpur

Client: Sasa Malaysia


Client(s): Lisa Soon, Grace Wong, Dickson Choo, Jaslene Kau, Lau Weng Kit

Head of Creative: Ferohaizal Abd Karim

Creative Group Head: Zaulin Bakhtiar

Senior Art Director:Safian Anuar  

Senior Designer: Izmeq Nadzri

Copywriter(s): Izham Fazely, Megan Ong 

Producer: Brandon Chai

Head of Digital: LiLian Hor 

Digital Manager: Annabeth Lee

Digital Exec: Amanda Dynah 

Production House: Outpost Production

About FCB Group Malaysia 

FCB Group Malaysia is a 100% Malaysian-owned creative agency group and an affiliate of FCB Worldwide. Led by a highly regarded team of international talents, FCB Kuala Lumpur consistently ranks in the Top 5 of all creative agencies in Malaysia, with a client portfolio that includes Beiersdorf, RHB Bank, Motorola Asia-Pacific, Mondel─ôz, Themed Attractions, Resorts & Hotels, Clorox, Zespri, Havaianas, Levi’s, The Westin Desaru Coast and Sasa.