FCB Kuala Lumpur Launches One-Stop Beauty Content Hub for Sasa Malaysia
Created by FCB Kuala Lumpur, Seri Bersama Sasa is the Sasa brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips to make-up tutorials and product demonstrations developed in collaboration with beauty influencers Elcah Hasha, Nisha Ezzati and Adlina Suhaimi.
With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers’ own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks, co-created by the influencers, that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores. In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Looks shared by the influencers via the campaign hashtag #SeriBersamaSasa, for a chance to win branded make-up sets and Sasa cash vouchers.
Commenting on the campaign, FCB Kuala Lumpur’s Head of Digital, LiLian Hor, said, “The campaign was designed based on our insights on how Malay women’s beauty regimes change throughout the Ramadan period and therefore we tailored our content to meet to their changing needs. It’s been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women.”
Visit the site here.
Project Name: Seri Bersama Sasa
Creative Agency: FCB Kuala Lumpur
Client: Sasa Malaysia
Client(s): Lisa Soon, Grace Wong, Dickson Choo, Jaslene Kau, Lau Weng Kit
Head of Creative: Ferohaizal Abd Karim
Creative Group Head: Zaulin Bakhtiar
Senior Art Director:Safian Anuar
Senior Designer: Izmeq Nadzri
Copywriter(s): Izham Fazely, Megan Ong
Producer: Brandon Chai
Head of Digital: LiLian Hor
Digital Manager: Annabeth Lee
Digital Exec: Amanda Dynah
Production House: Outpost Production
About FCB Group Malaysia
FCB Group Malaysia is a 100% Malaysian-owned creative agency group and an affiliate of FCB Worldwide. Led by a highly regarded team of international talents, FCB Kuala Lumpur consistently ranks in the Top 5 of all creative agencies in Malaysia, with a client portfolio that includes Beiersdorf, RHB Bank, Motorola Asia-Pacific, Mondelēz, Themed Attractions, Resorts & Hotels, Clorox, Zespri, Havaianas, Levi’s, The Westin Desaru Coast and Sasa.