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FCB is Network of the Year at Cannes Lions 2020/2021

Press Release - New York, 25 June 2021

Capping Off FCB’s Record-Breaking Year

 

New York, June 25, 2021 – The Cannes Lions International Festival of Creativity announced today that FCB won the coveted Network of the Year title, a first for the network in its 148-year history. After celebrating a momentous week that included Healthcare Network of the Year for FCB Health Network, Healthcare Agency of the Year for AREA 23, an FCB Health Network company, two Titanium wins, five Grand Prix, the prestigious honor of Network of the Year was the crowning achievement for the network. In total, FCB accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze – no easy feat, especially in these unprecedented times.  

“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” said FCB Worldwide Chief Executive Officer Carter Murray. One of Murray’s top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”

“This incredible honor has been a tremendous affirmation of FCB’s Never Finished spirit and 456 scale,” said Global Chief Creative Officer Susan Credle. “And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network.” Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCB’s creative transformation on full display this week on the largest creative marketing stage in the world.

FCB Chicago’s “Boards of Change” on behalf of the City of Chicago and FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev achieved Titanium glory – a prestigious honor given to game-changing work that breaks new ground – on the final day of the festival. “Boards of Change” won an astounding 14 Lions total, including a Grand Prix. “Contract for Change” garnered 9 significant wins during the Festival, including an esteemed Grand Prix. 

Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 21 Lions, including an amazing two Grands Prix. 

This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweek’s 2020 Global Agency of the Year, which recognized the network’s continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.

Please refer to the charts below for information on all of FCB’s Cannes Lions 2020/2021 accolades: 

 

Cannes Lions – Sustainable Development Goals Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Sustainable Development Goals – Reduced Inequalities

Bronze Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Sustainable Development Goals – Responsible Consumption and Production

Bronze Lion

FCB ULKA

OUT AND PROUD CLASSIFIED

THE TIMES OF INDIA

Sustainable Development Goals – Gender Equality

 

Cannes Lions – Titanium Lions 

Award

Office

Campaign Title

Client/Brand

Category/Media

Titanium Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Titanium

Titanium Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Titanium

 

Cannes Lions – Brand Experience & Activation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Brand Experience & Activation – Corporate Purpose & Social Responsibility

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Brand Experience & Activation – Healthcare

Silver Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Brand Experience & Activation – Live Brand Experience or Activation

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Brand Experience & Activation – Tech-led Brand Experience 

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Brand Experience & Activation – Social Behaviour

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Brand Experience & Activation – Corporate Purpose & Social Responsibility

Bronze Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Brand Experience & Activation – Not-for-profit/Charity/ Government

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Brand Experience & Activation – Digital Installations

 

Cannes Lions – Creative Business Transformation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Business Transformation – Brand Purpose & Impact

Silver Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Business Transformation – Venture Models & Corporate Innovation

 

Cannes Lions – Creative eCommerce Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Market Disruption

Gold Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Social Commerce

Bronze Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Not-for-profit/Charity/ Government

 

Cannes Lions – Creative Effectiveness Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB NEW YORK

THE WHOPPER DETOUR (2021)

BURGER KING

Creative Effectiveness – Acquisition

Bronze Lion

FCB NEW YORK

THE WHOPPER DETOUR (2021)

BURGER KING

Creative Effectiveness – Retail

 

Cannes Lions – Innovation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Innovation – Early Stage Technology

 

Cannes Lions – Mobile Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Mobile – Connected Devices/Wearables

Bronze Lion

FCB/SIX

PUBLICLY TRADED

LIFESTYLES HEALTHCARE

Mobile – Brand-led Mobile Websites

 

Cannes Lions – Radio & Audio Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Healthcare

Gold Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Use of Audio Technology

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Use of Music

Silver Lion

FCB CHICAGO

BEDTIME STORIES

WALMART

Radio & Audio – Corporate Purpose & Social Responsibility

 

Cannes Lions – Digital Craft Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Digital Craft – Experience Design: Voice

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Digital Craft – Innovative Use of Technology

 

Cannes Lions – Entertainment Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships

Bronze Lion

FCB&FIRE

UNBOXING IBAI

NETFLIX & PLAYSTATION

Entertainment – Innovation in Branded Content

 

Cannes Lions – Entertainment Lions for Sport

Award

Office

Campaign Title

Client/Brand

Category/Media

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Entertainment Lions for Sport – Sports Live Experience

 

Cannes Lions – Creative Data Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB/SIX

‘ME TOO.’ ACT TOO.

‘ME TOO.’

Creative Data – Data Integration

Silver Lion

FCB/SIX

PUBLICLY TRADED

LIFESTYLES HEALTHCARE

Creative Data – Data-enhanced Creativity

 

Cannes Lions – Creative Strategy Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative Strategy – Collaboration

Bronze Lion

FCB CHICAGO/

FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Strategy – Food & Drink

 

Cannes Lions – Direct Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Direct – Corporate Purpose & Social Responsibility

Silver Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Direct – Co-creation & User Generated Content

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Not-for-profit/Charity/ Government

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Use of Ambient Media: Large Scale

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Social Behaviour

Silver Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Direct – Food & Drink

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

Direct – Use of Print/Outdoor

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Direct – New Realities & Voice-activation

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Direct – Immersive Experiences & Interactive Screens

 

Cannes Lions – Media Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Social Behaviour

Gold Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Media – Use of Social Platforms

Gold Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Media – Use of Events

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Use of Ambient Media: Large Scale

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Corporate Purpose & Social Responsibility

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Media – Social Behaviour

 

Cannes Lions – PR Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB CHICAGO/ FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

PR – Corporate Image, Communication & Reputation Management

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

PR – Social Behaviour

Gold Lion

FCB CHICAGO/ FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

PR – Food & Drink

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

PR – Media/ Entertainment

Silver Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

PR – Not-for-profit/Charity/ Government

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

PR – Brand Voice & Strategic Storytelling

 

Cannes Lions – Social & Influencer Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Social & Influencer – Audience Targeting/ Engagement Strategies

Bronze Lion

FCB BRASIL

SWEET BLOCK

ABRAJI & CONGRESSO EM FOCO

Social & Influencer – Cultural Insight

 

Cannes Lions – Design

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Design – Event Storytelling

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Design – Spatial & Sculptural Exhibitions and Experiences

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SEE SOUND

SEE SOUND

Design – 

Consumer Technology & Homeware

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SEE SOUND

SEE SOUND

Design – Medical Products

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

Design – Design-driven Effectiveness

 

Cannes Lions – Health & Wellness

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Health & Wellness – Nonprofit/
Foundation-led Education & Awareness

Silver Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Health & Wellness – Nonprofit/
Foundation-led Education & Awareness

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

Health & Wellness – Nonprofit/
Foundation-led Education & Awareness

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Health & Wellness – Health & Wellness Tech

 

Cannes Lions – Outdoor

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Outdoor – Live Advertising and Events

Silver Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Outdoor – Ambient Outdoor

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Outdoor – 

Displays

Bronze Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Outdoor – 

Single-market Campaign

Bronze Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Outdoor – Social Behaviour

 

Cannes Lions – Pharma

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Pharma – 

Regulated

Gold Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Pharma – 

Regulated

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

TRAPPED

INSMED INCORPORATED

Pharma – 

Regulated

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

UNBREAKABLE

INSMED INCORPORATED

Pharma – 

Regulated

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP”

CONSTANT THERAPY

Pharma – 

Regulated

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Pharma – 

Regulated

 

Cannes Lions – Print & Publishing

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

Print & Publishing – Media/Entertainment

 

##ENDS##

About FCB

FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.