FCB Inferno Launches Four New Films for Unicef UK on Refugee Family Reunion
Unicef UK’s campaign calls on the Home Secretary to urgently fix the refugee family reunion law
Today, FCB Inferno launched four new films for Unicef UK as part of its campaign platform “A Child Is A Child.” The films celebrate the vital and loving roles played by aunts, brothers, uncles and sisters and highlights the absurdity and dangers of excluding them within the current refugee family reunion laws. The films call on the public to sign a petition, asking the government to stop keeping families apart.
Right now, the UK’s refugee family reunion law is keeping children apart from their family. No child should be without the protection and love of those willing to care for them. Under the current law, children have to make their own way to Europe to be able to reunite with aunts, uncles, grandparents and older siblings waiting for them in the UK. Children fleeing war and persecution shouldn’t have to make these needless, dangerous and often deadly journeys. A child is a child, no matter where they come from or where they are going. By making a simple but vital change to our own law, the Home Secretary can ensure they are reunited with their families safely and legally from where they are, instead of having to risk their lives with traffickers and smugglers in order to reach Europe. Unicef UK is asking the UK public to sign a petition calling on the Home Secretary to fix the refugee family reunion rules so that the world’s most vulnerable children can be safe with their loved ones in the UK.
The films are released as part of Unicef UK’s campaign to protect children who have been displaced from their homes and to change perceptions of refugee and migrant children. Around the world, nearly 50 million children are living outside of their country of birth or are displaced within their own country, and at least 28 million of these children were driven from their homes by war and conflict.
Sign the petition to fix the law that is keeping families apart here.
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Creative Director: Greg Mullen
Creative Team: Gerard Roda and Vivien Decombe
Managing Director: Sharon Jiggins
Account Director: Emily Whiteaway
Head of Planning: Chris Baker
Senior Strategist: Helen St Quintin
Producer: Rachael Long
Broadcast and Content Business Affairs: Val Boyce
Production Company: Archers Mark
Director: William Williamson
Notes to editors
* One child is exploited every thirty minutes on their way to Europe
A recent report from Unicef found that 77% of the adolescents and youth who took the Central Mediterranean route to Europe reported exploitation. For more information on this report, and refugee family reunion please contact:
Emily Poyser, + 44 (0)20 7375 6154, EmilyP@Unicef.org.uk
Monomita Raksit, +44 (0)20 7375 6259, MonomitaR@Unicef.org.uk
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit http://unicef.org.uk
About FCB Inferno
FCB Inferno is the London agency of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 200 at FCB Inferno.
One of London’s leading advertising agencies, FCB Inferno focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential.
FCB Inferno’s clients sit across industry sectors and currently include the UK Government (for which they created the This Girl Can brand), BMW, NIVEA, Sky and UEFA. FCB Inferno received two Grand Prix awards at Cannes International Festival of Creativity in 2015 and 2016.
FCB Inferno has been voted the top UK agency promoting good causes in 2016 by The Good Report, ranking third overall in the list of international agencies.