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FCB Inferno Appoints Elspeth Lynn As Group Creative Director

Press Release - London, 26 November 2015

FCB Inferno has hired Elspeth Lynn to join its creative department in January. She will work directly with the agency’s clients, which include BMW, Beiersdorf and Sport England, and report to joint Chief Creative Officers Al Young and Owen Lee.

Elspeth brings 25 years of creative experience to FCB Inferno and the network. She held the position of Executive Creative Director at M&C Saatchi London since 2012, where she led the creative output for a client roster that included Transport for London, SABMiller and Virgin Holidays. Prior to M&C Saatchi, she was Executive Creative Director at digital agency Profero for three years, working with clients that included M&S, ASOS and MINI. During her time at the agency she drove multiple successful pitches and was awarded a Grand Prix at the Creative Showcase Awards. In 1999 Elspeth founded Zig in Canada with two business partners, which was sold to Crispin Porter + Bogusky in 2006.

Elspeth has served on juries at Cannes, D&AD, The One Show, The Clios and The Andys and also chaired the Marketing Awards in Canada. She is regularly featured in the press and has been listed in the ‘Who’s Who in Canada’ and was featured on the front cover of ‘Report on Business’.

Al Young, Joint Chief Creative Officer of FCB Inferno, says "Elspeth’s working philosophy matches that of FCB Inferno. We do not function in separate silos, instead all disciplines work together as one team in an open environment. As well as being a world class Art Director, Elspeth is a truly integrated Creative Director, which is critical to our way of working. Her joining FCB Inferno is a brilliant way for FCB Inferno to start 2016”.

Elspeth Lynn says “The priority for me in my next role was ‘team not title’. The best agencies always have a tightly knit team at the top, great culture, high ambitions and momentum. When I met the team at FCB Inferno, I saw what I was looking for.”

FCB Inferno

FCB Inferno is the London agency of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 200 at FCB Inferno. The agency is fully integrated, delivering all advertising services under one roof, such as TV, Retail, Social Media and Outdoor. FCB Inferno’s clients sit across industry sectors and currently include BMW, NIVEA, Microsoft and Oreo. In 2015 FCB Inferno was one of the most awarded UK agencies for the Sport England campaign ‘This Girl Can’, developed to encourage women and girls to take part in more sports.