FCB Health Realigns Specialized Agencies Into One Business Unit and Names New Leader
Tammy Fischer returns to the FCB Health network to oversee new unit
New York – April 21, 2017 – Dana Maiman, CEO and president of FCB Health, today announced that FCB Health is realigning its specialized agencies and services into a single business unit, which will include ProHealth, Trio, Hudson, Mosaic, FCBVIO and TBD – The Branding & Design Group. To lead the new business unit, FCB Health has brought on Tammy Fischer as EVP, managing director, specialized agencies.
By aligning the highly specialized services, FCB Health aims to deliver holistic solutions that drive customer value and support the overall brand experience. FCB Health has been at the forefront of transforming the delivery of healthcare communications, and this is the next step forward in providing customer-centric and dynamic healthcare solutions in an ever-evolving landscape.
Fischer will provide support to the existing management of each specialized agency and will work with them to modernize the service offering and create new solutions that clients are craving. The appointment at FCB Health marks a return to the agency for Fischer, who was managing director from 2004–2008. After leaving FCB in 2008, Fischer was the president of GSW Worldwide-NY and, most recently, the chief growth officer for McCann Health North America.
“I am delighted to return to FCB Health,” said Fischer. “The opportunity to leverage the vast experience of FCB Health and its rich resources, and to work with experienced content, creative, technology and analytics experts, in a customer-first culture, is how the ‘what if’ moments clients are craving are made, and I’m looking forward to being part of that again with FCB.”
“Tammy is an energetic leader with a track record of building, modernizing and integrating agency services,” said Maiman. “She brings significant business-building acumen to help leverage the tremendous success of these specialized agencies and introduce them to more clients, and we are thrilled to have her come back home to FCB Health.”
“I’m excited to be reunited with Tammy. She’s smart, driven, funny and the perfect person for the job,” said Rich Levy, chief creative officer of FCB Health, who worked with Tammy in her role at GSW.