FCB Health Raises Awareness on World AIDS Day Through Gay Men's Health Crisis Partnership
FCB Health continues its commitment to “Blood Equality,” a pro bono advocacy and awareness campaign in partnership with Gay Men’s Health Crisis (GMHC) through a social activation on World AIDS Day, December 1, 2017. The activation, Blood Dumpster, features discarded, imitation bags of blood to symbolize the more than 615,000 pints of blood turned away annually as a result of the ongoing ban on blood donation for gay, bisexual and transgender men (GBT).
The activation is taking place at The Hub, a community space for young GBT men of color seeking CLEAR counseling, HIV testing, Hepatitis C screening, group sessions and referral services. The space is provided by AIDS Alabama, an advocacy organization committed to offering annual consumer education and to providing Alabamians living with HIV/AIDS the opportunity to mobilize and be empowered.
The interactive Blood Dumpster installation is dedicated to highlighting both donation inequity and blood waste. A study by the UCLA School of Law’s Williams Institute found that lifting the ban could save up to 1.8 million lives annually. The programming takes place in Birmingham, Alabama, a city rich in civil rights history and home to one of the largest HIV/AIDS research centers. World AIDS Day programming will also feature HIV Testing Satellites positioned throughout the University of Alabama at Birmingham (UAB) campus.
“FCB Health is proud to acknowledge World AIDS Day across our network,” said Rich Levy, Chief Creative Officer, FCB Health. “The goal of Blood Equality is to creatively raise awareness, in order to create impact – and even save lives – and end this discriminatory practice.”
World AIDS Day, founded on December 1, 1988, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection, and mourning those who have died from the disease. Government and health officials, nongovernmental organizations and individuals around the world bring awareness to AIDS prevention and control.
Alternate Endings, Radical Beginnings, a film screening featuring newly commissioned videos by Mykki Blanco, Cheryl Dunye & Ellen Spiro, Reina Gossett, Thomas Allen Harris, Kia LaBeija, Tiona Nekkia McClodden and Brontez Purnell, is also set to premiere at the Birmingham Civil Rights Institute (BCRI). The Institute will continue to feature the One in Our Blood series through December 9, 2017, highlighting works by Blood Mirror artist Jordan Eagles.
For more information, visit www.blood-equality.com.
About FCB Health
FCB Health is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health employs more than 1,500 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, Neon, FCBCURE, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group and FCBVio. The FCB Health network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In seven of the past eight years, an FCB Health company has received “Most Creative Agency” honors, and its Area 23 unit was named “Healthcare Agency of the Year” in 2017 by Cannes Lions, the world’s preeminent annual creative awards festival.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).