FCB Health New York Welcomes Humberto Fernandez as Group Creative Director
New York, March 25, 2021 – FCB Health Network President and CEO Dana Maiman today announced that Humberto Fernandez has joined FCB Health New York as Group Creative Director. Reporting to FCB Health New York Chief Creative Officer Kathleen Nanda, Fernandez will bring his storied consumer advertising abilities to the agency’s teams and clients.
“Humberto is a brilliant creative, whose entrepreneurial spirit and ‘Never Finished’ attitude have taken many epic brands to new heights,” Nanda said. “We’re eager to see him bring that same level of excellence to FCB Health New York.”
Fernandez comes to FCB Health New York following 25 years in consumer advertising, during which he’s delivered creative solutions to several blockbuster brands, including Coca-Cola, Bayer, Kit Kat, Budweiser and Mitsubishi Motors. Before joining FCB Health Network’s flagship agency, Fernandez served as Executive Creative Director at São Paulo-based Agência Africa. Previously, he held the same title at J. Walter Thompson Worldwide, followed by his work at the start-up Heads Propaganda, where he was Executive Creative Director and Head of Art. Respected throughout the industry, Fernandez was named the No. 1 art director in Lürzer’s Archive’s 2013 rankings and has won numerous major industry awards, including 23 Cannes Lions, 15 Clios, five Effies, five One Show Pencils and four D&AD awards. He was also one of the 20 most awarded executive creative directors in the world in 2016.
“I joined FCB Health New York to do my part to make this a healthier world. 2020 showed us that the pharmaceutical industry plays a pivotal role, and I feel privileged to work for clients and brands that were born with a real purpose,” Fernandez said. “There is no better place to start on this journey than at the best and biggest healthcare agency in the world!”
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About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 2,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health &Robin Copenhagen, FCB Health Afirma Belgrade, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör Istanbul, FCB Health Zurich, FCBCURE, IPG Health Frankfurt, IPG Health Munich, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Trio and YuzuYello. Cannes Lions, the world’s preeminent annual creative awards festival, named the Network’s AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. Medical Marketing & Media named an FCB Health Network company “Agency of the Year” in 2007, 2010, 2015 and 2017. In 2019, Med Ad News and the Clio Health Awards named FCB Health Network “Network of the Year.” In nine of the past 10 years, an FCB Health Network company has received the “Most Creative Agency” honor at Med Ad News’ Manny Awards, while “Agency of the Year” was awarded in 2006, 2009, 2015, 2017, 2018 and 2020.