FCB Health New York & Broadcast Journalist Ted Koppel Team Up to Find the Millions Living with Undiagnosed COPD
COVID-19 is leaving Americans living with COPD exposed;
“COPD SOS” campaign urges diagnosis and vaccination
New York, June 15, 2021 – Before COVID-19, 150,000 Americans were dying of chronic obstructive pulmonary disease (COPD) every year, and the pandemic has only worsened this crisis. An estimated 30 million Americans have COPD, and almost half — 12–15 million — don’t know they have it. As the nation focuses on getting as many Americans as possible vaccinated against COVID-19, those with COPD are particularly vulnerable, as the disease doubles the risk of COVID-related hospitalization and death.
Focused on finding these “missing millions,” FCB Health New York has partnered with the Dorney-Koppel Foundation, the COPD Foundation and the American Respiratory Care Foundation to create “COPD SOS” — a public service campaign that will air on major broadcast and cable networks including ABC, NBC, CBS and CNN throughout Summer 2021.
For broadcast journalist Ted Koppel and his wife, COPD activist Grace Anne Dorney Koppel, the campaign and its mission are personal. “My wife, Grace Anne, was diagnosed with very severe COPD in 2001. At the time, she was told that her life expectancy was 3–5 years. As Grace Anne puts it, she’s lived well beyond her ‘use by’ date. We want to give others with COPD the same hope and opportunity,” said Koppel. “And this mission is more urgent than ever in the face of this pandemic. We partnered around this campaign to accelerate awareness, find those unknowingly living with COPD, and get them vaccinated against COVID-19.”
Working with FCB Health New York, Koppel interviewed more than 30 COPD patients in New York, Louisiana and West Virginia. Their stories are at the heart of this campaign, underscoring the heightened vulnerability of living with COPD in the age of COVID-19. https://vimeo.com/561839285/cf8b3e6b1e
COPD is a chronic lung condition that worsens over time and is often associated with smoking, but more than 25% of COPD patients have never smoked a day in their life.
“We’re honored to work with Ted and Grace Anne to drive awareness for this urgent yet overlooked condition and to help find the missing millions of undiagnosed COPD patients,” said Mike Devlin, FCB Health New York Executive Creative Director.
To learn more about COPD and to take the self-assessment survey, please visit https://copdsos.org/.
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of health and wellness practices, FCB Health Network employs more than 2,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health &Robin Copenhagen, FCB Health Afirma Belgrade, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör Istanbul, FCB Health Zurich, FCBCURE, IPG Health Frankfurt, IPG Health Munich, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Trio and YuzuYello. The Network is home to 19 of the world’s top 20 pharmaceutical companies and countless start-ups, biotechs and biopharmaceutical companies. Cannes Lions, the world’s preeminent annual creative awards festival, named the Network’s AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. Medical Marketing and Media (MM&M) named an FCB Health Network company “Agency of the Year” in 2007, 2010, 2015 and 2017. Clio Health Awards named FCB Health Network “Network of the Year” in 2019. In 2020, the Network’s FCB Health New York and FCBCURE units were named to MM&M’s “Best Places to Work” list, marking the third consecutive year that FCB Health New York was honored with the title. In 2021, Med Ad News’ Manny Awards named FCB Health Network “Network of the Year” for the second time in three years. In 10 of the past 12 years, an FCB Health Network company has received the “Most Creative Agency” honor at the Manny Awards, while “Agency of the Year” was awarded in 2006, 2009, 2015, 2017, 2018 and 2020.