FCB Health Network Sweeps the 2017 MM&M Awards
Network surpasses its performance at last year’s awards, with two of its agencies scoring more golds than any other agency at this year’s Awards ceremony.
FCB Health and its affiliates have sustained tremendous success during the 2017 MM&M Awards ceremony, taking home six gold and five silver awards. FCB Health and Area 23 led the charge, each netting three golds – the most for any agency. Area 23, an FCB Health company, was honored with the "Titanium Award for Best in Show" – one of MM&M's most prestigious awards – celebrating its film, Mr. Sun, for the Mollie Biggane Melanoma Foundation (Mollie's Fund).
The annual MM&M Awards showcase the best in creativity and effectiveness in healthcare marketing, communications and media. More than 800 industry leaders attended the event, which was held Thursday night at Cipriani Wall Street in New York. Historically, FCB Health and Area 23 have tallied a handful of impressive MM&M Award show wins, taking home five golds in 2016.
At Thursday night's MM&M Awards, FCB Health won three golds. The shop's work with Gay Men's Helath Crisis for Blood Equality won Best Use of Public Relations. The campaign – aimed at raising awareness of the 30-year-old policy banning gay men from donating blood – included art installations and rallies.
Area 23 took home the gold award for Large Healthcare Agency, with its 60% increase in year-over-year revenue last year wooing the judges. The agency also won gold in the Professional Print Campaign category for Without Warning; judges said the campaign for Depomed's nasal-spray opioid, Lazanda, is "very compelling" and that the "stunning visuals" helped to personalize the problem. The network's work for Boehringer Ingelheim (BI) won big as well, taking home an award for Best Marketing Team for Jardiance (FCB Health), in collaboration with Lilly, as part of the BI/Lilly Diabetes Alliance (Area 23); and Best Branded Website for Consumers and Best Product Launch for BI's Within Reach: Stiolto.com campaign.
The full list of FCB Health network awards is as follows:
- Film or Video – Area 23 and the Mollie Biggane Melanoma Foundation/Mollie's Fund | Mr. Sun
- Product Launch – FCB Health and Boehringer Ingelheim | Stiolto Respimat
- Large Healthcare Agency of the Year – Area 23
- Professional Print Campaign – Area 23 and Depomed for Lazanda | Without Warning
- Branded Website for Consumers – FCB Health and Boehringer Ingelheim | Stiolto.com/Section 6
- Use of Public Relations – FCB Health and Gay Man's Health Crisis | Blood Equality
- Professional Print Campaign – Area 23 and Lilly for Lartruvo | The Tables Have Turned
- Professional Sales Tools – FCB Health and Genentech | Lucentis Prefilled Syringe Demo Kit
- Philanthropic Campaign – Area 23 and Military with PTSD | The Speaking Fireworks
- Mid-size Healthcare Agency – Neon, an FCB Health network company
- Consumer Print Campaign – Area 23 and the Alzheimer's Foundation of America | The Hardest Crossword
Commenting on the network's significant success at this year's MM&M Awards ceremony, Rich Levy, Chief Creative Officer of the FCB Health Network, recognized the FCB Health family for its creativity and dedication to all of its client work.
"It's an honor to have the FCB Health network family be recognized among the best in the business at MM&M 2017. These accolades would not be possible without the commitment our agencies have to delivering only the best creative work to our clients, amplifying pioneering health-and-wellness innovations in the process," said Levy.
For more information abiout the award show wins, visit www.mmm-online.com/awards.
About FCB Health
FCB Health is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health employs more than 1,500 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, Neon, FCBCURE, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group and FCBVio. The FCB Health network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010 and 2015. In seven of the past eight years, an FCB Health company has received “Most Creative Agency” honors, and its Area 23 unit was named “Healthcare Agency of the Year” in 2017 by Cannes Lions, the world’s preeminent annual creative awards festival.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).