FCB Health Network Off to Strong Start in Cannes with Three Pharma Lions
Twelve FCB Health Network campaigns are honored on Pharma, Health & Wellness, Design, Digital Craft and Industry Craft shortlists
FCB Health Network is off to a strong start at this year’s Cannes Lions International Festival of Creativity, with AREA 23, an FCB Health Network company, winning one gold, one silver and one bronze Pharma Lion for “One Word” and “Get Up Alarm Clock.” Twelve of the Network’s campaigns were shortlisted, including FCB Health Brasil’s “Number 2 Magazine” and AREA 23’s “Toilet Books,” “See Sound,” “Eye.,” and “Mouth.”
FCB Health Network’s showing in Cannes builds upon a strong winning streak thus far in 2019. The Med Ad News Manny Awards named it “Network of the Year” and awarded nine other trophies, including “Most Admired Agency,” to AREA 23. FCB Health Network garnered “Healthcare Network of the Year” at the 2018 Cannes Lions.
“I’m so proud of these campaigns and the teams that put in the blood, sweat and tears to bring them to life,” said Tim Hawkey, chief creative officer, AREA 23. “While we’re beyond thrilled to bring home some gold hardware, Lilly’s ‘Get Up Alarm Clock’ and the ‘Constant Therapy’ app have helped people live better, healthier lives – the ultimate reward for our hard work. We are so, so grateful for our brave clients, who can see past many of our self-imposed pharma boundaries and embrace the need for breakthrough creativity and innovation in healthcare marketing.”
FCB Health Network’s Cannes Lions-winning and shortlisted campaigns include:
Cannes Lions – Pharma
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
Gold Lion |
AREA 23 |
One Word |
The Learning Corp |
Pharma – Regulated: Healthcare Professional |
|
Silver Lion |
AREA 23 |
Get Up Alarm Clock |
Eli Lilly and Company |
Pharma Regulated |
|
Bronze Lion |
AREA 23 |
One Word |
The Learning Corp |
Pharma – Regulated: Healthcare Professional |
|
Shortlist |
AREA 23 |
Get Up Alarm Clock |
Eli Lilly and Company |
Pharma – Regulated |
|
Shortlist |
AREA 23 |
One Word |
The Learning Corp |
Pharma – Regulated: Healthcare Professional |
|
Shortlist |
AREA 23 |
One Word |
The Learning Corp |
Pharma – Regulated: Healthcare Professional |
|
Shortlist |
AREA 23 |
One Word |
The Learning Corp |
Pharma – Regulated: Healthcare Professional |
|
Shortlist |
AREA 23 |
Toilet Books |
Synergy Pharmaceuticals Inc. |
Pharma – Non-Regulated |
Cannes Lions – Health & Wellness
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
Shortlist |
FCB Health Brasil |
Number 2 Magazine |
Kimberly-Clark |
Health & Wellness– OTC Products / Devices |
|
Shortlist |
AREA 23 |
Eye. |
Heal Trafficking |
Health & Wellness– Non-profit / Foundation-led Education & Awareness |
|
Shortlist |
AREA 23 |
Mouth. |
Heal Trafficking |
Health & Wellness– Non-profit / Foundation-led Education & Awareness |
Cannes Lions – Design
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
Shortlist |
AREA 23 |
Get Up Alarm Clock |
Eli Lilly and Company |
Design – Social Engagement |
Cannes Lions – Digital Craft
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
Shortlist |
AREA 23 |
See Sound |
Wavio |
Digital Craft – Innovative Use of Technology |
Cannes Lions – Industry Craft
|
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
|
Shortlist |
AREA 23 |
Eye. |
Heal Trafficking |
Industry Craft – Outdoor |
|
Shortlist |
AREA 23 |
Mouth. |
Heal Trafficking |
Industry Craft – Outdoor |
