FCB Health Network Launches Creative Production Agency Studio Rx Productions
New Offering Expands Network’s Capabilities to Include Innovative
Filmmaking, Animation and Experiential Services
FCB Health Network President and CEO Dana Maiman today announced the launch of Studio Rx Productions, the Network’s new creative production studio. Born from the Network’s award-winning content creation team, Studio Rx Productions will offer live action, animation and experiential services.
“We’re thrilled to add yet another great team of experts to our ever-expanding roster,” said Maiman. “This launch allows us to further marry our deep healthcare knowledge and connections with an essential specialization. We are never finished identifying new ways to better serve our clients.”
With its eclectic team of filmmakers, animators, designers, medical illustrators, creative technologists and experiential designers - combined with the latest industry innovations, such as augmented reality and motion graphics - Studio Rx Productions is the studio of the future.
Studio Rx Productions offers a range of capabilities that include live-action shooting, 360° filmmaking/digital capture, video and audio postproduction, medical animation, VFX, concept art, illustration, on-location video streaming, national video broadcasts, motion design, live event production, installation design, digital out-of-home, VR/AR/Mixed Reality and more.
“From concept to execution, we provide clients with an unmatched collaboration model that pairs some of the most talented production creatives in the world with content experts who live and breathe healthcare and pharma,” said Studio Rx Productions Director of Content Creation Matthew Hall. “Not only does that allow us to work more quickly, but it affords us the opportunity to be more adventurous and to create more groundbreaking work.”
Prior to forming the stand-alone agency, the Studio Rx Productions team produced numerous VR, AR and virtual production projects for a variety of FCB Health Network campaigns. From diving into the human body to explore bone metastases and uterine fibroids to conducting volumetric scanning of locations and actors during traditional video and photo shoots, Studio Rx Productions is on the cutting edge of innovation.
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes FCB Health New York, AREA 23, Neon, FCB Health Toronto, FCBCure, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group, FCBVIO, BX – the Branding Experience Design Group, Studio Rx and Studio Rx Productions. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.