FCB Health Network Introduces New Training Program, The Residency
Revolutionary initiative builds on passion to seek out, support and develop the best and most diverse talent
New York, February 24, 2020 – The FCB Health Network today announced the launch of its latest innovation – The Residency, designed to teach new hires working in healthcare for the first time everything they need to know to be set up for success.
"As the FCB Health Network continues to grow, programs like The Residency will be one of the many initiatives that set us apart,” said Dana Maiman, president and CEO of FCB Health Network. “We truly are Never Finished, as we remain relentlessly committed to our clients, their brands and our people.”
The Residency is an exclusive six-week program for new FCB Health Network hires who are also new to healthcare. It was developed through the collaboration of multi disciplinary leaders at all levels of the Network and builds on the success of the continuing curriculum program, REBOOT and other unique talent-focused initiatives. The Residency focuses on tailored curriculum and key themes, including Why Healthcare Matters, Pharma 101, Applying Pharma and Knowing Your Audience.
“If you think healthcare advertising isn’t for you, or that perhaps the jump from consumer to healthcare is too great, it’s time to take another look,” said Kathleen Nanda, managing director of FCB Health New York. “The goal of The Residency is to help make the transition as smooth as possible and give diverse talent their own personal ‘CliffsNotes’ for the exciting and ever-changing healthcare industry.”
The Residency recently completed a six-week pilot program that trained seven employees and is currently accepting new applicants. To learn more and to apply, please visit The Residency on LinkedIn.
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 2,100 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör, FCB Health Zurich, FCBCURE, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. In 2019, Med Ad News named FCB Health Network “Network of the Year.” The FCB Health Network also received “Network of the Year” honors at the 2019 Clio Health Awards.