FCB Health is the Most Awarded Network at the 2018 DTC National Advertising Awards
FCB Health and Area 23 win big across categories at this year’s show
On Friday, DTC Perspectives, a leading forum for direct-to-consumer advertising thought leaders, honored the FCB Health Network with eight awards at its 18thAnnual DTC National Advertising Awards. These awards “showcase the best in marketing and honor a dynamic group of pharmaceutical companies and brands.”
The FCB Health Network dominated Friday’s show, with Area 23 winning Silver and FCB Health earning four Golds, 2 Silvers and 1 Bronze on behalf of innovative health and pharma campaigns for brands such as Eucrisa, Linzess and Xiaflex. The network surpassed the performances of all other awarded agencies this year – as well as exceeded its own performance at last year’s awards, during which it collected six trophies, divided between Area 23 and FCB Health.
FCB Health Network’s momentous achievements at the DTC National Advertising Awards were presented following FCB Health EVP, Creative Director Cynthia Rothbard’s induction into the DTC Perspectives 2018 Hall of Fame. Under Rothbard’s leadership, FCB Health has led the charge in producing game-changing work for Cymbalta, as well as award-winning multichannel campaigns for Linzess.
“We couldn’t be prouder of our FCB Health family for these amazing accomplishments,” said FCB Health Network CEO and President Dana Maiman. “These honors are a testament to the incredible talent of our leaders like Cynthia – who consistently raise the bar higher not only for themselves, but also for our clients, our brands and our network as a whole. This success will only continue to propel us forward.”
Following is the full list of DTC wins for the FCB Health Network:
- Best New Brand or Indication Website – Eucrisa – FCB Health
- Best New Brand or Indication Digital/Social Media Campaign – Eucrisa – FCB Health
- Best Established Brand Print Campaign – Linzess – FCB Health
- Best Out-of-Home Campaign, PR Campaign, or Event – Myrbetriq: “Keep on Dancing” – FCB Health
- Best Multicultural Website or Digital/Social Media Campaign – hepBsmart.com – Area 23
- Best New Brand or Indication Television Campaign – Eucrisa – FCB Health
- Most Innovative Campaign – Myrbetriq: “Keep on Dancing” – FCB Health
- Best Established Brand Digital/Social Media Campaign – Xiaflex – FCB Health
Added FCB Health Network Chief Creative Officer Rich Levy: “Seeing not only representation, but also remarkable wins from our network in so many categories – from print to digital to social media – speaks to our agencies’ unrelenting drive to develop cutting-edge work that transforms the healthcare industry.”
The 2018 DTC National Advertising Awards took place from April 18–20 as part of the annual DTC National Conference in Boston.
About FCB Health
FCB Health is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health employs more than 1,500 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, Neon, FCBCURE, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group, FCBVio, BX – the Branding Experience Group, and Studio Rx. The FCB Health network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In seven of the past eight years, an FCB Health company has received “Most Creative Agency” honors, and its Area 23 unit was named “Healthcare Agency of the Year” in 2017 by Cannes Lions, the world’s preeminent annual creative awards festival.
About Area 23
Area 23 is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Their “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 325 entrepreneurial, passionate, curious and bold people who work there.
The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last four years, nearly quadrupling in size under their leadership. Their campaigns are consistently recognized with top honors from Clio Healthcare, the Global Awards, the Effie Awards, the Manny Awards, the MM&M Awards and, of course, Lions Health. In 2017, Area 23 was the first agency ever to win all top honors from Med Ad News, scoring Agency of The Year (Category 1), Most Admired Agency – for the second consecutive year and – for the third consecutive year – Most Creative Agency. It was also named Mid-Sized Agency of the Year by Medical Marketing & Media consecutively, in 2014 and 2015.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.comand follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).