FCB Health, Health Network of the Year, Strengthens European Presence
ICC and FCB Halesway Agencies Rebrand to FCB Health London and FCB Health Hampshire Respectively
Today, FCB Health Network Europe President Joerg Hempelmann announced the rebranding of its two United-Kingdom-based agencies. ICC in Chiswick, London has been renamed FCB Health London, and FCB Halesway in Basingstoke, Hampshire has been renamed FCB Health Hampshire.
The rebrands follow a remarkable year of growth and accolades for the global FCB Health Network, which has expanded to more than 1,700 talented staff and was named “Health Network of the Year” for the first time ever at the 2018 Cannes Lions Festival for Creativity.
“With our prestigious ‘Network of the Year’ win in Cannes, it is more important to us than ever to celebrate our unmatched talent and to show the world that we are a unified global organization,” Hempelmann said. “These renamings are just the beginning of many exciting announcements to come, as FCB Health Network will soon be expanding our offerings across Europe.”
Recently, FCB Health Network expanded its offerings to include FCB Health Brasil, its first-ever foray into Latin America. The Network also recently launched Studio Rx Productions, its innovative live-action video, animation and experiential agency.
“Since FCB Health London’s founding in 2000, we have been creating work that truly matters,” said FCB Health London Managing Director Otis Baker. “Under this new banner, we will continue to craft creative solutions to our clients’ healthcare challenges.”
FCB Health Hampshire will continue to offer best-in-class healthcare communications, marketing, advertising, strategy and planning to its clients in the UK and across Europe.
“Since becoming part of the FCB Health Network in March 2014, we have been working in close collaboration with our colleagues in New York and New Jersey, and have been able to bring the benefit of our Network’s resources to our clients,” said FCB Health Hampshire Managing Director Niki Dean. “Having proudly carried the FCB initials in our name for a few years now, becoming FCB Health Hampshire marks the completion of our integration into this incredible award-winning network.”
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes FCB Health New York, Area 23, Neon, FCBCure, FCB Health Hampshire, FCB Health London, ProHealth, Hudson Global, Trio, Mosaic Group, FCBVIO, FCB Health Toronto, BX – Brand Experience Design Group, Studio Rx, Studio Rx Productions and FCB Health Brasil. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.