FCB Health Companies Enter Award Season with Momentum
NEW YORK, MAY 5, 2016 – As the 2016 advertising award season ramps up, FCB Health and its affiliate companies have already claimed a number of top awards from the DTC National Advertising Awards and the Manny Awards.
FCB Health and Area 23, an FCB Health Company, won seven and six awards, respectively, at the late-April award shows.
FCB Health brought home seven DTC National Advertising Award trophies, five Gold and two Bronze. The awards showcase the best direct-to-consumer (DTC) marketing and advertising campaigns across 16 categories. FCB Health won the following awards:
- Gold – Best Branded Digital/Social Campaign – Gilenya for Novartis
- Gold – Best New Brand/Indication Print Campaign – Kerydin for PharmaDerm
- Gold – Best New Brand/Indication Website – Kerydin for PharmaDerm
- Gold – Best Mobile App – The “Heart Partner App” for Novartis Pharmaceuticals Corporation
- Bronze – Best Patient Engagement, Support, or CRM Program – The “Heart Partner App” for Novartis Pharmaceuticals Corporation
- Bronze – Best Branded Television Campaign – “Linzess” for Actavis/Ironwood
The Manny Awards, hosted by Med Ad News, presented 20 awards in its April award ceremony. Area 23, an FCB Health Company, won six of them, including Most Admired Agency and, for the second consecutive year, Most Creative Agency.
Area 23 also won:
- Best Interactive Patient Campaign – Bayer “Men Who Speak Up”
- Best Interactive Physician Campaign – BI/Lilly “N=You”
- Best Medical Device Campaign – BD Diabetes “Never Stop Improving”
- Best Professional Campaign – Alecensa “Sharks”
With Area 23 winning the Manny’s Most Creative Agency award, an FCB Health Company has won Most Creative Agency six of the past seven years.
“We have tremendous talent within the FCB Health family,” said Dana Maiman, president and CEO of the FCB Health Network. “We’ve honored that our peers recognize our work as being among the best in the industry.”
According to Rich Levy, chief creative officer of the FCB Health Network, “We never start any project thinking about winning awards, but we’re very proud of the work we’re doing on so many life-changing brands.
About the FCB Health Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The Agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including AbbVie, Amgen, Boehringer Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis and Takeda. It was named “Agency of the Year” by Medical Advertising News in 2006, 2009 and 2015 and by Medical Marketing & Media in 2007, 2010 and 2013. For the past six out of seven years, an FCB Health Company was named Most Creative Agency by Medical Advertising News.
FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon and Cure, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth, Hudson Global and Trio. For more information, visit www.fcbhealthcare.com.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).