FCB Health and Colin’s Hope: Water Safety Resources Join Forces to Launch NotOutOfTheWater.com During This Year’s National Water Safety Month
Groups will be working throughout the month to bring awareness to unknown drowning symptoms and ways to prevent drowning altogether
Informative resource website serves as part of a new commitment to save lives through drowning prevention education
FCB Health is proud to partner with Colin’s Hope, a water safety and drowning prevention organization formed in August 2008 after 4-year-old Colin Holst fatally drowned in a public lifeguarded pool. Together, with the launch of NotOutOfTheWater.com, the two groups will be working throughout the month to bring awareness to drowning symptoms that may not be commonly known, while sharing basic water safety information to help prevent drowning.
May is National Water Safety Month, a collaborative national effort to bring attention to aquatic safety. In recognition of this month, FCB Health and Colin’s Hope will strategically promote water safety on all company social media channels, with the hashtag #NotOutOfTheWater.
According to the National Drowning Prevention Alliance, drowning is the #1 cause of unintentional injury–related death in children ages 1 to 4, and the second leading cause for children ages 1 to 14.
The newly launched website NotOutOfTheWater.com aims to be a true resource for parents and caregivers by informing audiences about drowning symptoms that can occur even after leaving water and acknowledging that drowning does not take place solely when submerged. Moreover, the site clarifies proper terminology and dispels myths and misconceptions about drowning, providing parents and caregivers with the most accurate information so that they can act accordingly.
“Drowning is fast, silent, and preventable. This year marks the 10-year anniversary of our son Colin’s death and the launch of Colin’s Hope,” said Colin’s Hope founders Jeff and Jana Holst. “We are proud of all that Colin’s Hope has accomplished in the last decade and are passionately committed to doing all that we can to ensure that no other family loses a child to drowning. Drowning remains the #1 cause of unintentional injury-related death for children ages 1 to 4 and a leading cause for ages 1 to 14, yet drowning is preventable. Please educate yourselves and change your behaviors to be safer around water. We challenge you to “Be a Water Guardian”. Together, we can achieve the vision of a world where no child drowns.”
Drowning is a complex public health issue that requires a multifaceted prevention approach. This campaign strives to save lives and bring to light that drowning, in most cases, is a silent event, one that can happen quickly and without splashing or calls for help. Drowning can even happen hours later. Parent and caregiver awareness is absolutely necessary to prevent drowning.
“Recognizing the impact of the work that we produce, I am very proud of my team for bringing awareness to something that can help save lives. National Water Safety Month is a significant opportunity to roll out cohesive programming to promote water safety, in particular with the startling statistics of child deaths due to drowning,” said Rich Levy, Chief Creative Officer, FCB Health.
FCB Health and Colin’s Hope challenge all parents and adults to be Water Guardians for children. Learn more about drowning after leaving water and proper water safety by visiting NotOutOfTheWater.com and by taking the Colin’s Hope Water Safety Quiz at www.colinshope.org/quiz.
About the FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, Neon, FCBCure, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group, FCBVIO, BX – the Branding Experience Group, and Studio Rx. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.
About Colin's Hope
Colin’s Hope is a Texas based water safety and drowning prevention organization. Colin’s Hope was formed in August 2008 after 4-year-old, Colin Holst fatally drowned in a public lifeguarded pool in South Austin. Upon learning that drowning is the #1 cause of accidental death for children ages 1 to 4 and the second leading cause for ages 1 to 14, yet drowning is preventable – Colin’s parents, Jeff and Jana Holst founded the organization.
Over 10 years, Colin’s Hope has become the trusted water safety resource in Texas, a leader in drowning prevention across the nation and a recognized global partner in drowning prevention. Colin’s Hope is a partner in the U.S. CPSC Pool Safety campaign and serves in leadership roles with The Texas Drowning Prevention Alliance, The National Drowning Prevention Alliance, the Central Texas Water Safety Coalition and Safe Kids Austin; and the Holsts are founding members of the Families United to Prevent Drowning Collective. Visit www.colinshope.org to learn more.