FCB Health and Area 23 Named Agency of the Year at 26th Annual Manny Awards
NEW YORK, April 24, 2015 – FCB Health and Area 23, an FCB Health company, snared top honors at the 26th Annual Manny Awards on April 23 in New York, hosted by Med Ad News. FCB Health was named Agency of the Year in Category I (over $50 million in revenue) and Area 23 was named Agency of the Year in Category II (agencies $25–50 million in revenue). Area 23 was also named the Most Creative Agency. The FCB Health network was the most awarded of any agency network.
The Manny Awards annual gala event celebrates creative excellence in healthcare advertising and communications and honors the agency community for exceptional forward thinking and philanthropic efforts. The awards are determined by industry peers and the editors of Med Ad News.
“An amazing night, to be recognized by your peers in so many categories not only affirms the quality of our work, but the culture at our agencies that aspires to greatness every day,” said FCB Health chief creative officer Rich Levy.
“It was truly astounding to be recognized by our peers in so many categories,” said Tim Hawkey, Area 23 managing director and executive creative director.
The full list of winners includes:
• Agency of the Year – Category I
• Best Interactive Patient Campaign – Gilenya
• Agency of the Year – Category II
• Most Creative Agency
• Best Interactive Physician Campaign – NTM Isn't Waiting
• Best Non-Branded Campaign – The State of Diabetes
• Best Self-Promotional Campaign – Flu Awareness
• Best Video of the Evening – Agency of the Year Video
About Area 23
Area 23 is a full-service, healthcare communications agency offering a full range of multichannel marketing expertise including HCP, DTC and direct-to-patient communications; strategic planning; scientific services; digital services ranging from strategy to development, media planning and buying, and analytics. The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last 3 years, nearly tripling in size under their leadership. Their campaigns have been recognized with top honors from The Global Awards, The Manny Awards and the Rx Club, and they have been named 2014 Mid-Sized Agency of the Year by Medical Marketing and Media.
Area 23 has dismantled barriers between disciplines, fostering closer collaboration within the agency, as well as with clients. This intense, multifaceted, “integrated mind” approach means that instead of being “account driven” or “creative driven,” the agency is truly “brand driven.” Its 175 entrepreneurial, passionate, curious and fun employees all share one goal: to deliver the best possible thinking and the best possible product to every brand on their growing client roster.
About the FCB Health Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including Abbvie, Onyx, Takeda, J&J, Boehringer-Ingelheim, Bristol-Myers Squibb, Lilly and Novartis. It was named “Agency of the Year” by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the past four out of five years, FCB Health was named Most Creative Agency by Medical Advertising News.
FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has other separate full-service, multichannel healthcare agencies, including AREA 23 and Neon, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth and Hudson Global. For more information, visit www.fcbhealthcare.com.