FCB Health and Area 23 Make History at the 2018 Manny Awards
Area 23 sweeps the podium, winning all three top honors for the second year in a row
The FCB Health Network won big at the 29thAnnual Manny Awards last night, taking home six trophies, with agency Area 23 earning the night’s top accolades: Agency of the Year (Category 1), Most Creative Agency and Most Admired Agency. The Manny Awards – sponsored by Med Ad News, a leading publication in the pharmaceutical space – “celebrate creative excellence in healthcare advertising and communications.”
Area 23 made history for the second year in a row at the Manny Awards, taking home the same coveted titles as last year – which was the first time that any agency was able to win all three top awards at once. This was Area 23’s third time being honored as Agency of the Year, its fourth time as Most Creative Agency and its third consecutive time as Most Admired Agency. This is the eighth time in nine years that an FCB Health Network agency has been crowned Most Creative Agency.
“These record-breaking honors are a testament to the extremely innovative work our teams are doing, day to day, and their willingness to constantly push the boundaries on what has been done before in the healthcare space. Seeing these results only motivates us to keep going – and the best is yet to come,” said Renée Mellas, executive vice president and co-managing director of Area 23.
These wins fuel the momentum sparked by the network at Cannes Lions 2017. Area 23 led the charge at Cannes, becoming the first U.S. agency to secure the distinguished Healthcare Agency of the Year title, as well as the first health agency to earn an Innovation Lion and an unprecedented two Glass Lions (only 12 have been awarded in total at the Festival to date).
On this year’s awards, Dana Maiman, FCB Health Network CEO and President and Med AdNews’ 2017 Industry Person of the Year, said: “We are incredibly proud of the groundbreaking achievements of our FCB Health family – not only at this show, but across the board. The Manny Award honors speak to the caliber of work that our agencies put forward, the relationships they sustain with their clients, as well as the level of thriving talent at our network.”
The full list of Manny Award wins for the FCB Health Network includes:
- Agency of the Year – Category I
- Most Admired Agency
- Most Creative Agency
- Best Interactive Physician Campaign: Anti-Trafficking Exam
- Best Point-of-Care Campaign: Lartruvo
- Best Professional Campaign: Stiolto
“Our big wins across so many categories, including professional, consumer, digital and medical devices, are incredible,” said Tim Hawkey, co-managing director and executive creative director of Area 23. “Our goal is always to create the best content for our clients, and being recognized for transforming and positively impacting healthcare advertising is the ultimate win.”
FCB Health Network Chief Creative Officer Rich Levy added: “I am proud of our bold commitment to delivering the best-in-class creative work – campaign after campaign and year after year. We strive to produce truly impactful work, and I couldn’t be happier about our historic wins.”
The 2018 Med Ad News Manny Awards were held on April 19 at Chelsea Piers in New York City.
About Area 23
Area 23 is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Their “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 325 entrepreneurial, passionate, curious and bold people who work there.
The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last four years, nearly quadrupling in size under their leadership. Their campaigns are consistently recognized with top honors from CLIO Healthcare, the Global Awards, the Effie Awards, the Manny Awards, the MM&M Awards and, of course, Lions Health. In 2017, Area 23 was the first agency ever to win all top honors from Med Ad News, scoring Agency of The Year (Category 1), Most Admired Agency – for the second consecutive year, and – for the third consecutive year – Most Creative Agency. It was also named Mid-Sized Agency of the Year by Medical Marketing & Media consecutively, in 2014 and 2015.
About FCB Health
FCB Health is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health employs more than 1,500 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, Neon, FCBCURE, FCB Halesway, ICC, ProHealth, Hudson Global, Trio, Mosaic Group and FCBVio. The FCB Health network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In seven of the past eight years, an FCB Health company has received “Most Creative Agency” honors, and its Area 23 unit was named “Healthcare Agency of the Year” in 2017 by Cannes Lions, the world’s preeminent annual creative awards festival.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.comand follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).