FCB Health’s ICC Rebrands to FCBCURE in U.S.
The full-service healthcare agency strengthens resources and refreshes brand
Four months after bringing in new ICC management, Dana Maiman, CEO of FCB Health, announced today that ICC has rebranded and will now be known as FCBCURE.
“Cure is the embodiment of a whole new and modern way of operating for its clients,” said Maiman. “Clients are looking for more innovation and nontraditional solutions. FCBCURE is built exactly for that type of thinking, to be the cure for the ordinary solutions. It will be a place to drive digital innovation and be incredibly creative, which can sometimes prove challenging in our highly regulated world of healthcare advertising.”
Beyond the obvious connotations for a healthcare agency, Maiman said the name FCBCURE is meant to have a variety of meanings. The agency plans to be the cure for what typically plagues the healthcare advertising industry today – lack of insights, bad ideas, poorly served clients, minimal transparency between clients and agencies, and tired, boring agency thinking.
FCBCURE’s management will be led by co-Managing Directors Tom Millar and Christine Finamore, who started with ICC in June and September, respectively. They will guide a staff of 120 as they seek to fill an additional 40 open positions. FCBCURE will remain in the ICC offices in Parsippany, NJ, which will also be undergoing a complete renovation designed to create a more collaborative and interconnected environment that inspires great work.
“The old space looked like something you’d see in the financial world,” said Millar who heads up the group’s creative offerings. “It was all offices and closed doors, which doesn’t foster creativity. For the new space, we’re gutting the place down to the studs and tearing down over 150 walls to create a space that will encourage creativity and collaboration between all disciplines. The combination of our new name, new space and unique offerings will really make FCBCURE a beacon in pharma advertising.”
According to Finamore, “The rebrand is about more than just a name change and updated office space, FCBCURE is a completely new way of operating. It’s almost the genius bar of agencies, the client will come to us with a problem and we’ll be there to help solve it, but with completely new ways of tackling their issues.”
Finamore, who was one of the founding partners at CDMi, added, “It’s exciting to be able to do that. We’re a nimble boutique agency at our core but with access to vast resources and support from our parent, FCB Health.”
“It’s an incredibly exciting time for FCBCURE and the rest of the FCB Health family,” added Maiman. “We have great momentum and tremendous talent. I can’t wait for 2016!”
FCBCURE is a spirited band of alchemists, risk-takers, strategists, poets, producers, dreamers, artists and disrupters who believe it’s time healthcare marketing got a second opinion. What’s needed now is smarter, more differentiated thinking, inspired visual solutions that break through the clutter, and dialogues that create deeply personal connections. This dedication to healing the industry is a philosophy FCBCURE lives by and delivers on every day.
FCBCURE is a full-service healthcare agency with 120 full-time employees dedicated to healthcare advertising and promotion for healthcare professionals and consumers across all channels. FCBCURE’s deep client roster includes AbbVie, Actavis, Amgen, Heron, Janssen Pharmaceuticals, J&J Vision Care, Merck Animal Health and Vertex.
About the FCB Health Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The Agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including Abbvie, Amgen, Boehringer-Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis and Takeda. It was named “Agency of the Year” by Medical Advertising News in 2006, 2009 and 2015 and by Medical Marketing & Media in 2007, 2010 and 2013. For the past five out of six years, an FCB Health company was named Most Creative Agency by Medical Advertising News.
FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon, FCBCURE and Trio, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth and Hudson Global. For more information, visit www.fcbhealthcare.com.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).