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FCB Health’s Area 23 Sweeps the Med Ad News Manny Awards

Press Release - New York, 22 April 2016

FCB Health’s Area 23 Sweeps the Med Ad News Manny Awards for the Second Year in a Row, Winning Most Creative Agency, Most Admired Agency and Top Honors for Four Campaigns

New York, April 22, 2016 — Area 23, an FCB Health company, won six trophies last night at the 27th Annual Manny Awards, including Most Admired Agency and, for the second consecutive year,  Most Creative Agency.

The Manny Awards, produced by Med Ad News, honors exceptional and innovative creativity in healthcare advertising and communications. The finalists and winners are determined by industry peers and the editors of Med Ad News.

“Winning Most Admired Agency came as such a surprise and an honor,” said Renée Mellas, one of Area 23’s two managing directors. “Our goal was never to be admired. We just strive to do the best work for our clients, so to be recognized by your peers this way, it really validates the hard work we’re all doing.”

“These wins are a direct reflection of the incredible work our teams are doing. And to win across so many categories, including consumer, professional, digital and medical devices, it’s really exciting to us because it means that the excellence isn’t limited to one area. Teams and departments across the agency are bringing it,” said Tim Hawkey, Area 23’s co-managing director and executive creative director.

As Med Ad News states in a press release, “The voting community for the 2016 Manny Awards strongly agreed that Area 23’s creative work was worthy of numerous accolades, including Most Creative Agency for the second consecutive year.”

“Our clients definitely deserve huge thanks,” added Mellas. “It takes a lot of courage to do things differently, to take risks with edgy creative or an innovation that no one has done before. Our clients’ pursuit of innovative marketing and advertising in this typically traditional marketplace—and their trust in us—makes it all possible.”

The full list of wins for Area 23 includes:

  • Most Creative Agency

  • Most Admired Agency

  • Best Interactive Patient Campaign – Bayer “Men Who Speak Up”

  • Best Interactive Physician Campaign – BI/Lilly “N=You”

  • Best Medical Device Campaign – BD Diabetes “Never Stop Improving”

  • Best Professional Campaign – Alecensa “Sharks”

Area 23 was also a finalist for the following categories:

  • Agency of the Year (Category 1)

  • Best Philanthropic Campaign – Be The Match “The Hero Gene”

  • Best Consumer Campaign – Purell “Cooties Catcher”

About Area 23

Area 23 is the full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Our “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 300 entrepreneurial, passionate, curious and bold people that work here. 

The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last three years, nearly quadrupling in size under their leadership. Their campaigns are consistently recognized with top honors from CLIO Healthcare, The Global Awards, The Manny Awards, Medical Marketing and Media, and of course, Lions Health. Area 23 was named Most Creative Agency and Mid-Sized Agency of the Year by Med Ad News in 2015. It was also named Mid-Sized Agency of the Year by Medical Marketing and Media consecutively in 2014 and 2015.

About the FCB Health Network

With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The Agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including AbbVie, Amgen, Boehringer Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis and Takeda. It was named Agency of the Year by Medical Advertising News in 2006, 2009 and 2015 and by Medical Marketing and Media in 2007, 2010 and 2013. For the past five out of six years, an FCB Health company was named Most Creative Agency by Medical Advertising News.  

FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon, FCBCURE and Trio, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth and Hudson Global. For more information, visit www.fcbhealthcare.com.