FCB Global Chief Creative Officer Susan Credle Honored at 2017 Matrix Awards
NEW YORK, April 28, 2017 — Interpublic Group global creative agency FCB is proud to announce that Global Chief Creative Officer Susan Credle was named an honoree at the 2017 Matrix Awards. The Matrix Awards, an annual ceremony celebrating exceptional female leaders in communications, is considered one of the industry’s most prestigious events. This year’s awards, hosted by Hearst Magazines and presented by New York Women in Communications (NYWICI), paid tribute to seven women for their significant contributions to the communications community, as “Women Who Connect the World.”
Susan Credle, who began her role at FCB in January 2016, previously worked as chief communications officer at Leo Burnett USA, and EVP, executive creative director at BBDO. Credle has emerged as one of the industry’s most eminent creative forces, credited with reinventing the iconic M&M’S characters and conceptualizing standout campaigns for brands such as Cingular Wireless, P&G, and Allstate. Credle has earned top accolades including, CAF’s Chicago Ad Woman of the Year, AdAge’s 100 Most Influential Women, and induction into the AAF’s Hall of Achievement, to name a few. Credle has been particularly praised for revitalizing Leo Burnett’s creative culture, and was therefore an immediate choice for FCB Global CCO according to FCB Worldwide CEO Carter Murray, who sought a similar kind of resurgence for FCB.
“This Matrix Awards honor speaks volumes about Susan’s passion for both creativity and business, which is what allows our global network and clients to excel,” said Murray. “Susan has proven herself to be an exceptional creative leader, counterpart and overall industry icon. Her ability to inspire talent across the network, raise the caliber of our creative work and earn the deep trust of our client partners is what sets her apart and makes her so incredibly deserving of this recognition.”
This year’s Matrix Awards – which were emceed by journalist Katie Couric – recognized six other distinguished nominees journalists Rukmini Callimachi and Gretchen Carlson, Today Show TV anchor Savannah Guthrie, JPMorgan Chase CMO Kristin Lemkau, Smith & Company founder & CEO Judy A. Smith, and Meredith National Media Group EVP Nancy Weber. Previous recipients have included Diane Sawyer, Meryl Streep, Sheryl Sandberg, and Tina Fey. NYWICI offers scholarships and educational programs to women at every stage of their careers.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).