FCB Chicago Wins Two Gold at 2015 ARF Ogilvy Awards
Research Insights Lead Kmart and Cox to Breakthrough Campaigns
Chicago, March 27, 2015 – The Advertising Research Foundation (ARF) honored the best and brightest use of research in the development of advertising campaigns last night at the organization’s annual 2014 David Ogilvy Awards Dinner in New York City. FCB Chicago won Gold in the retail and e-commerce category for Kmart’s “Show Your Joe” and Gold in the appliance/electronic/technology category for Cox’s “Early Life Program” campaign.
Prestigious ARF awards, named in honor of advertising legend David Ogilvy, salute campaigns that provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty. The ARF presented 30 awards across 12 categories and four specialty areas. For a complete list of 2015 Ogilvy Awards winners, click here.
“Our winning streak continues and validates our tireless dedication to successfully integrating research into the creative process,” said agency CEO Michael Fassnacht. “We are honored that the ARF celebrated our ability to use facts to create inspiring campaigns that deliver for our clients.”
According to Pradeep Kumar, SVP, director of strategic analytics for FCB Chicago: “Our work for Kmart and Cox clearly illustrates the wisdom of using insights gleaned from research to reveal creative opportunities that lead to powerful advertising. Our teams look for uncommon insights and predictive data that win the biggest award of all —results that bring growth for our clients.”