FCB Chicago Wins Gold and Silver at 2014 ARF Ogilvy Awards
Research Insights Lead Kmart and Valspar to Breakthrough Campaigns
The Advertising Research Foundation (ARF) honored the best and brightest use of research in the development of advertising campaigns last night at the organization's annual 2014 David Ogilvy Awards Dinner in New York City. FCB Chicago won a gold award in the retail and ecommerce category for Kmart's "Ship My Pants" and a silver award in the household category for Valspar's "Love Your Color Guarantee" campaign.
Prestigious ARF awards, named in honor of advertising legend David Ogilvy, salute campaigns that provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty. The ARF presented 30 awards across 12 categories and four specialty areas. For a complete list of 2014 Ogilvy Awards winners, click here.
"Our winning streak continues and validates our tireless dedication to successfully integrating research into the creative process," said agency CEO Michael Fassnacht. "We are honored that the ARF celebrated our ability to use facts to create inspiring campaigns that deliver for our clients."
Added Pradeep Kumar, SVP, director of strategic analytics for FCB Chicago: "Our work for Kmart and Valspar clearly illustrates the wisdom of using insights gleaned from research to reveal creative opportunities that lead to powerful advertising. And, with eight ARF wins over the past three years, our FCB Chicago teams are outpacing their peers in the ability to successfully use research to enrich creative efforts."
With more than 140 years of communications expertise, FCB's worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram @FCBglobal) and Facebook (FCB Global).