FCB Chicago Names Kelly Graves Chief Marketing Officer
FCB Chicago announced the agency has promoted Kelly Graves to Chief Marketing Officer of the 700+ person agency. Graves most recently served as EVP, Group Management Director, leading multiple businesses throughout her tenure, including Kmart, Fiat Chrysler and BMO Harris.
She will be charged with identifying and developing new business opportunities, externally positioning the agency’s full-service capabilities and discipline-specific expertise, creating sustainable growth while staying true to the values of the company.
Graves will report to FCB Chicago president Michael Fassnacht, and work closely with Chris Shumaker, Global EVP, CMO, and Stephen Martincic, Global EVP, Global Branding and Corporate Affairs at the FCB corporate level.
“As our full service offering continues to evolve, there has never been a better time to coordinate all of our outward facing communication under one smart, strategic leader,” said Fassnacht. “Kelly has a fundamental understanding of what clients want, what drives growth, how to win new clients and tell our agency story.”
“The industry landscape is changing for both agencies and brands, there is a great opportunity to proactively share our story, drive innovation and collaboration across our model and make key agency investments based on where the future is heading,” said Graves. “I’m excited to not only identify new client opportunities that are aligned with our core competencies, but also continue to deliver for our partners who have shared in our success.”
FCB Chicago has most recently added Clorox to their roster of clients that also includes Fiat Chrysler, AB InBev, Big Heart Pet Brands, Cox, Boeing, Brown-Forman, Humana, Valspar, and more.